Vertically integrating vs outsourcing in multifamily
So far, in my very limited experience it seems like there are two basic models that syndicators are following: Vertically integrating and outsourcing. I see some pluses and minuses on both strategies.
Vertically Integrating
The syndicators I've met and talked to that vertically integrate tend to be a team (oftentimes husband and wife). One person tends to be the deal finder/numbers person while the other is more of the manager type. The idea is that they own a management company as well as a construction company. While they may not have actual companies that do these businesses per se, at the very least they are managing both.
So rather than hiring an outside management company or hiring a general contractor, they manage and "GC" the jobs themselves.
Advantage
The main advantage I see to this strategy is quality control. As the old saying goes, "No one cares about your money more than you do." As much as the idea that you can just outsource and not worry about things on the management and construction side of things sounds appealing, in my experience in single family houses that's rarely the case.
The other reality is you will always have to be looking for good new people to hire. Contractors have a limited life span where they either price themselves out of your market, decline in quality, or have something in life happen that prevents them from being reliable anymore.
Disadvantage
It seems much harder to scale a business like this. You most likely would need to do one deal at a time.
Outsourcing
The appealing part of outsourcing is the idea that you are creating a scalable system and putting the correct people in place vs having to manage the day to day on one specific deal.
Advantage
It seems much easier to scale up if you outsource management, construction, and even underwriting. In many ways this appeals to my personality much more as the thought of being at an apartment complex everyday working on it seems tough to imagine.
Disadvantage
In the single family world people are often sucked into the idea of using a property management company to manage their houses and get things fixed. This is usually a mistake unless people are diligence in managing the managers. I see the same potential for this problem in multifamily with the added pressure of investors and many more zero's thrown into the equation.
So far my idea is to invest with people who manage their own property and when the time comes to take the lead I would certainly want to be heavily involved in management and construction at first to make sure I know what I'm doing before we outsource. This way I have a better understanding of whether someone is being honest with me or not because I've already walked down the path myself.
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