Know About The Business Plan For Your E-2 Visa Application

The business plan is the major way you convince immigration that the business you want to invest in is one that is quite viable. It would be very counter-productive if you establish a business in the US, employ some people, and have to lay them off after one year because your business was not viable.

With a solid business plan, you demonstrate to the embassy and consular officers that your investment not only has a fighting chance but can disrupt the existing business structure and change society.

If you are wondering what goes into a business plan, here is a brief overview.

Description of The Business and Executive Summary

This section of your business plan is usually the first part. This part introduces your company, its key products, services, and desired target market. It also talks about things like when, where, and why the business was established.

Since this is a business plan to get you qualified for an E-2 visa or L-1 Visa, it has to reflect in the plan. This means that this section should include details about how your company proposes to hire workers in the future. Your projections should initially include estimates for hiring at least 3–6 US workers.

Market Analysis

This section of your business plan should include information about your target market. This means you need to do some analysis on your existing competitors. Analyze their business model and show why your own proposition would easily beat theirs and make you profitable.

You should also carry out some analysis on your target market. Essentially, you should highlight who your proposed consumers would be and the steps you will take to attract them to your brand.

Execution and Personnel Business Plan

This part of your business plan would go into detail on how you plan to market your business to your target customers. This should go into detail on the marketing channels you plan to use. It could include things like digital marketing option, network referrals, and other ways you plan to attract customers.

This section should also go into detail on how you plan on hiring. You should include projections for your plan on hiring US workers some years into the business. Remember that one of the main purposes of the L-1 and E-2 visa is the creation of US jobs, so this section is quite important.

The financial plan

The financial plan section of your business plan talks about the projected financial statement for your business. Financial statements traditionally consist of profit and loss statements, balance sheets, and cash flow statements. The financial plan you propose has to be one that is quite reasonable and projects financial success for your business.