Videos Aren't All About What You See

Videos aren't all about what you see.  With the popularity of video positively exploding in the last few years, people tend to focus only on the visual aspect of the video and almost completely forget about the audio part.  This is funny, considering the bulk of information provided on a video is through what you hear, not what you see.  If what is being said can't clearly be understood, what is the point of making the video, right?  Following a few basic rules will help you make a more professional sounding video and make sure that your message gets across clearly and concisely.

1. Don't rely on the built-in microphone on your camera for your sound.  This basic microphone is not meant for higher-quality sound.  Instead, look for a camcorder that includes a jack for an external microphone.  Most of the more professional cameras have an XLR connector while others utilize 1/8" or mini-jacks for their external microphone feeds.
2. Cheaper isn't better when it comes to sound.  While you don't have to spend thousands on a high end external mic, don't go for the $35 low end either.  They aren't much better than your built-in camera microphones and will usually pick up all the sound around you, drowning out whatever you are trying to say.  Lavalier mics (similar to the small mics used on the lapels of newscasters) are excellent so long as you place them near the face (on the lapel or collar of a shirt) and away from anything that can rub up against it, causing disruption in the audio.  If there will be several people being recorded on camera, you may want to consider several microphones with a mixer or a boom mic.
3. Make sure the high or low impedence of whichever microphone you choose matches the technical aspects of your camera to avoid feedback.
4. Use headphones to monitor audio sounds when recording.  These will help pick up any outside noises that you may not be able to hear while you are videotaping but sounds that the microphone will pick up easily, such as traffic, phones, etc.
5. Monitor your video in real time.  This will allow you to see exactly what the camera is seeing and avoid costly retakes when possible.
6. Check the microphone levels.  If the level is too high, it can create distortion.  If the level is too low, you may not be able to hear what is being said.
7. If necessary, rent professional equipment.  If you find that you will only need the higher end camera and audio equipment once or twice, it is more cost effective to rent the equipment.  However, if you are looking to make professional style videos more often, it is well worth making the investment.

If you plan on creating and utilizing videos for your online marketing, you need to remember that videos aren't all about what you see.  Invest in proper audio equipment so that your message can be heard.