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Posted over 14 years ago

How YouTube Can Promote You AND Your Business

Have you ever thought about how YouTube can promote you as well as your business?  It's really quite easy and the YouTube account is free.  With millions of people accessing and sharing videos via YouTube every month, you would be crazy not to consider using YouTube for promotional purposes.  Here are only a few of the ways you can use YouTube to promote you and your business:

1. Personal Virtual Tours - While a "professional" virtual tour is really not much more than a bunch of still photos put together and set to music, you can be your own virtual tour director by doing your own walkthrough of a listing, providing your own narration and pointing out the most interesting features of the property.  You can make the video as long as you want.  But, try to keep it under 10 minutes for the best impact.

2. Promotional Videos - If you have hired a "professional" to create a promotional video of you, your business or your community or you create one yourself, YouTube allows you to upload it to your account, where it will provide an embed code for you to use this video on your blog or website.

3. Company-Sponsored Events - Is your company sponsoring a local event?  You can create a video to promote the event before it happens and also use footage from the event to show website visitors or blog readers what your company is involved with.

4. Testimonials - When you have helped another family purchase their dream home, whip out that camera and make a video testimonial of the happy homeowners in front of their new home discussing how they feel about using your services.

Using video is a great way to capture the attention of your website or blog visitor, keeping them on your site longer to encourage them to check other parts of your site or blog out.  You can also promote your video on several directories to get even more exposure.  There are countless ways you can use YouTube to promote you and your business.  You are only limited by your imagination.  If you have any questions, please contact me.  I'm happy to help.

 

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Comments (4)

  1. I don't think so. People are all competing for eyeballs the same way they would be on television.


  2. Is this medium getting a little crowded with business self promotion?


  3. I hear that traffic geyser is good for videos. Pam, do you have any experience with traffic geyser?


  4. We are looking into getting a private channel on Youtube right now to promote our products and services. Video embedded in email blasts appeals to people's lazy nature to want to watch something instead of reading it.