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Posted over 10 years ago

Are Promotional Corporate Gifts Appropriate?

For companies to create good impression among its stakeholders, promotional corporate gifts are often given. It is the most appropriate gift to business partners and the public as it will appear official to your stakeholders. It will also send a message to your stakeholders that you are serious with your business and you really want them to be your loyal partner. It creates a more personal relationship with your partners.

Having your company's logo printed, embossed or engraved in different products also strengthens your business' corporate branding and identity. It gives your stakeholders a better recall of your business as a brand, especially if your promotional corporate gifts are useful and functional. Through these gifts, people will always remember your brand whenever they use your giveaway. This is the reason why most companies give out gifts such as flash drives, foldable fans and umbrellas.

However, as more companies give out different promotional corporate gifts, some gifts do not really leave an impact to stakeholders. Corporate gifts nowadays should be unique and functional. Through this, your customers and stakeholders can feel that they are valued and they are treated as someone important for the company.

Corporate gifts also vary in terms of cost. For bigger audience, you can distribute corporate gifts of lesser value. For example, you can give away umbrellas in a townhall event or a consumer welfare forum. For VIPs, however, you might want to give a more expensive promotional corporate gifts such as car charges, bags and powerbanks.

For some companies that are involved heavily on public relations and media, promotional corporate gifts are also appropriate. Journalists and other media personalities can appreciate gifts such as powerbanks, USBs, car charger and planners. Through this, you create a good relationship with journalists, positioning you as a company that takes care of the media. Once the media felt that you take care of them, it will be easier for them to give your company a positive news release. After all, the media should be your friend as a company.

Corporate giveaways can also be your company's gifts to your customers in different events. If you have events for your consumers, you can give away your promotional corporate gifts to the public. Customers who receive gifts from companies will feel that they are special and valued by the company.

There are a lot of shops that sell unique and useful promotional corporate gifts. You can consult shops on what kind of corporate gifts fit your company's image and identity. You can also talk to your marketing and strategy group to get suggestions on what kind of gifts would be appropriate for your company. Most corporate giveaways are also customisable, giving you more freedom on how you want your gifts to be like.


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