Boost Your Visibility and Bottom Line

 Everyone, whether you are a small business owner, professional, or full time investor would benefit from this short list of powerful visibility boosters to increase your bottom line.

1) Unless you are Apple computers, marketing is more about “positioning” yourself than it is about “branding.” You are showing the unique benefits that you offer rather than trying to spread the word about yourself on a global basis.

2) Whatever you do, you deserve to be compensated. You have spent time and money and sacrificed a lot to learn what you know. Don’t offer your services for free. Respect your time and God-given talent by getting paid for how you benefit people. Let’s assume your mission is greater than making money. Even non-profits have to be compensated to continue the good work they do.

3) Look for opportunities to market yourself in every situation. If you have a happy customer, ask for a testimonial. When you hit a milestone, tweet about it. When you learn something new, write an article and post it on your blog and then tweet about it and include the link back to your blog.

4) Offer to speak at public events for a fee. This sets you apart as an authority. Something special happens in the minds of audience members when they see you up front teaching them something they need to know. The unique relationship of a teacher and students opens hearts and wallets.

5) People will only relate to you if they know you. So share a personal story of your personal challenges and how you thankfully overcame them. People want to see you as a regular person who discovered a secret that enabled you to triumph and succeed. They will then want that secret for themselves. Don’t disappoint them. Provide it to them for a fee.

6) To connect with your target audience, know their pain and speak to it. Are they over worked and want more time off? Show them how they can build wealth and get more free time. Is their life cluttered and stressed? Show them how to set priorities and focus.

7) Show people how to afford your product or service. A payment plan or a scaled-down version gives customers choices and gets them into your sales funnel so you can continue offering them something more in the future.

8) If there is too much competition in the category you want to sell in, create a new category. For example, if you see a lot of competitor offers for different aspects of a major category, combine them into one for a complete customer solution. Example: Complete Mobile Marketing Solutions vs. QR codes, mobile apps, etc.

9) Have a title, defined product or service, and an anchor story to go with your personal brand. Example: Title: “The Real Estate Investor Queen.” Service: Cash Flowing Real Estate. Anchor Story: I was a foster child with an alcoholic mother but one day I saw a book called, “No Money Down House Buying.” Of course, be authentic. We all have a story to tell and people need you to have a story so they can remember you and what you can do for them.

10) Deliver to people what they want not what they need. Find out what they are looking for and provide it to them. They may need a complete makeover, but what they want right now is a new outfit. Get the relationship started and you can work up to what requires greater trust and commitment later as you continue the relationship.

If you take some time this week to make a plan to implement these top ten marketing tips, you will become more visible to your target audience. When customers think of us first when they experience their unique challenges in life, we are more likely to hear the phone ring and get the order.

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Brian Netzel is the founder of RealEstateNoteInvestor.com and SmartMoneyVision.com which show how to use smart money strategies in today’s market to increase profits and lower risk.