How to Revamp Your Online Brand

You’re probably only already, you’ve got a website and maybe you have a blog you have someone else write – it’s a plain vanilla luxury realtor site and it blends in with all the others… don’t you deserve something better? Just because you’ve got a WordPress site doesn’t mean you’ve got an online brand; here we’re going to talk about what brands really are and how you can set yourself apart from the rest.

Time to Get a New Bio

You probably already have one of these, but just how good is it? Did you write it on your own, did you ask a friend to do it?

There are so many ways customers can get the wrong impression, so don’t do it on your own: hire a professional! There are dozens of freelancing websites out there where you can find a great copywriter to give you that competitive edge. At this stage in the game, you just can’t leave anything to chance.

Time to Get a New Logo

Do you have a logo, or are you just using your realty group’s logo? You need something to stand apart from all the other big company agents; now is the time to get a logo that reflects you as a business. Like finding a copywriter, you can find a logo designer on one of the many freelancing sites. Talk to them, ask for a lot of samples and find out if they’re going to be a good fit for your needs.

Do You Have a Social Media Presence?

Yes, you’ve seen countless people banging the social drum, but it really does matter! People can effortlessly follow you on Twitter to find out what you’re up to. They can market you to their friends by liking and sharing your content on Facebook. Everything that you do in the social sphere translates into more buzz for you and what you do.

Is Your Site Mobile?

60% of searches in the first 6 months of 2013 were mobile – is your site ready? You need a mobile responsive website so people that are looking can find you; the last thing you want to do is be unavailable to those that want to do business with you!

If you have a WordPress design you probably have a mobile responsive website already, but you can google “Free Mobile Site Testing” and find dozens of different sites that will help you make sure that your website works well on mobile platforms and devices.

Build an Interactive Experience

Interactive maps, informational (and fun!) videos and content, stuff that engages your users is what you want to do. You’ll want to keep an eye on SEO and the like, but you don’t want to get so obsessed with it that you neglect a good user experience.

You’ll want to integrate social media, MLS listings and more into your site. You don’t want to go full blast information overload, but you do want it to give them a taste of what you have to offer.

Just make sure that the brand you put forth is clear, concise and something that they’re going to remember! Get active in the social sphere, make your site mobile ready and interactive, get a logo and a bio for yourself that reflects the agent you really want to be.

The Goodale Miller Team is the #1 team in Canada for Century 21 8 years running. Specializing in Oakville luxury real estate including Lakefront homes, infill building lots, condominiums and more. Visit http://www.goodalemillerteam.com/ for more information today!