How To Get Mobile Ready Versions Of Your Real Estate Videos

Mobile is expanding at an incredible rate and is becoming an effective part of marketing campaigns in many businesses. Virtually every home buyer and renter has a smart phone and it is a part of their daily life. Being able to leverage the smart phone craze can drastically improve your business, but with mobile being a fairly new marketing tactic many people are still unsure how to use it effectively. 

Mobile can be used in a number of ways ranging QR codes, sms (text message) lists, mobile pay-per-click (clicks could cost pennies and can produce local leads), and video marketing. With video being an increasingly popular marketing tactic, why not combine it with mobile? If you are already using video in your online campaigns, why not use those videos to reach people on their smart phones?
As you begin to look into mobile video is can be quite daunting. There is a lot of boring info to take in, like: format, proper size, mobile device detection, codecs, and more. For this reason a lot of business hire a company to handle their mobile video needs, but there is an easy solution that most people over look, YouTube. 
Every new iPhone, Andriod, and Blackberry device supports YouTube videos. If you want a mobile ready video and want avoid the confusion of device detection, hosting, and formatting, just upload your videos to YouTube. Since you should be uploading your real estate videos to YouTube anyways, you already have a mobile ready version that can play on the leading mobile platforms. 
You can use your YouTube URL to send to your sms lists, on QR codes to offer video tours of your listings, or on pay-per-click campaigns to advertise your real estate agent services. People do not carry their computers around with them everywhere they go, but they do carry their phones with them. Get more video exposure by utilizing mobile marketing through YouTube.