How To Find Your Niche In The E-Commerce Market
In today’s episode of The Art Of Passive Income, Mark and Scott talk with Travis Marziani—EffectiveEcommerce.com.
Travis, who has had two successful e-commerce businesses, teaches others how to find their own niche and how to be successful in the vast e-commerce market!
What makes Travis so successful in e-commerce?
Simply, he did not take the simple road! He doesn’t sell just anything, he sells his own high-quality products that he has an interest in, and they aren’t easy to reproduce.
Travis’s advice for those thinking about starting an e-commerce company:- Go with something that you’re interested in
- Partner with someone else who has the same passion
- Niche down as hard as you can and target that market
We also talk about the benefits of doing a Kickstarter campaign, which was how he got Performance Nut Butter off the ground—a healthy on-the-go snack geared towards the CrossFit person. Plus, Travis shares the ways he promoted it, and the lessons he learned.
If you’re thinking about starting your own e-commerce business, there is a lot of valuable advice in this podcast that will put you on the path to success!
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