Mailing Offer Letters—Slow And Steady Or Overdo Advantage?
In this week’s #TLGRoundTable discussion—Mark and the team tackle MASS MAILINGS!
If 20 a day moves the needle in this business, wouldn't 1000 a week be even better when you're first starting out to give you an upper advantage?
#TeamLandGeek says NO, not when you are first starting out for a number of reasons. A few of those reasons include:
- Bad lists
- Wrong pricing
- Don’t have the systems to handle the volume
Listen in as the team goes into detail about the things that can go wrong when starting off so strong on the mailing and when the timing is right to take on that kind of volume.
Mark makes the analogy using a work out with Mike Zaino & Scott Bossman, if you start out trying to match them on day one, somebody is going to get hurt… and it’s not going to be them!
The team also gets into response & close rates and where they should be with a mailing.
Then, where were Mark & Scott B. last week? The team confronts Mark... will there be a confession?
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