Marketing Tips For Selling Your Plano Texas Home
When the Plano Texas real estate markets transition from seller's market to a buyer’s market Plano Realtors tend to put a lot more money and work into selling their listings. Generally this is not necessary because employing strong marketing techniques doesn’t necessarily mean more money has to be spent to market the home. Technology is a chang’in things, for the better for those who embrace these changes.
1. Photograph the Front of the HomeMore than 87% of home buyers begin their home search online, so good photos are paramount. Many listings without a photo are often passed over and ignored by potential buyers. Follow these tips and your house photo will look much better than the competition's photo: · Crop out sidewalks and streets.· Avoid shade on the house.· Remove vehicles from the front of home.· Shoot close up and photos at an angle.· Clear away shrubbery around the entrance and windows.2. Multiple Exterior PhotographsIf you own a condo or townhome without a yard, you can take pictures of the communities entrance, clubhouse, pool or tennis courts. If you have a yard buyers will want to see it. · Emphasize the area by shooting long. · Avoid shooting into the sun.· Mow the lawn & trim bushes. · Remove evidence of pets. · Put away children's toys. 3. Multiple Interior PhotographsTake photographs of every room. Even if the room is very small and you don’t think it will photograph well, shoot it anyway because the photo quality might surprise you and be useable. · Open all drapes & blinds · Remove trash cans & close toilet lids in bathrooms. · Turn on lights and ceiling fans throughout. · Focus on interesting details like the fireplace mantle. · Use floral arrangements in kitchens & dining rooms. 4. Virtual ToursEvery home should have a virtual tour, even if it's a smaller home. Buyers love, to see virtual tours of homes. · A good virtual tour will grab a buyer by the hand and lead her from room to room, showing a 360-degree view. · Depending on the tour company, you can add sound, music or an exciting, professionally written description that scrolls with the movement of the tour. · Virtual tours can also include individual photos available for download or to print. 5. SignageAlthough some Plano home owners don’t want their neighbors to know they are moving signage encourages home shoppers to immediately call you or your agent. It's free advertising! If your home is a corner lot, put up two signs.· Some HOAs allow only window signs. Some HOA’s prohibit real estate signs all together. Check it out. · Talk to a neighbor whose home is located on a corner of a busy street, asking them for permission to put a sign in their yard with an arrow pointing toward yours. · Agent signs should include the phone number and website address.6. Online AdvertisingPrint advertising is reaching fewer and fewer people but online ads are booming. Puts ads in: · Every Web site you can find. Most online listings are free.· Don’t forget free sites like Craig’s List and BackPage.· Technology has made it very easy to create and send electronic flyers. You can also include multiple photographs of your house. Costs vary but it's generally less than $100 to produce. Here are ideas for recipients: 8. Open HousesIt is very rare that an open house will actually sell your house. Agents often hold open house looking for new buyer clients. However, if your home is located near a high traffic area where buyers will see it, it doesn’t hurt to try. · Place open house signs throughout the area directing buyers. · Advertise open house times online. · Advertise in the newspaper. · Invite the neighbors; they're going to come anyway. Utilize all of these tips when you are selling . They will help you get your home in front of the largest buyer pool possible. This is very important if you mortgage is high and you need the highest sale price possible to get out from under the property because you don’t want to end up as another or be forced to sell your house to one of those “”.
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