5 Power Moves to Attract Your Next Sellers

How do most real estate agents ask what does it takes to win seller clients in real estate? The answer usually involves effective marketing, commitment to being the best you can be and confidence in your abilities. But there’s more. To really succeed, you have to be a self motivated self promoter. If you learn to do it right, there are many opportunities to take your business to the next level in your local market to make sure the pool of home sellers never dries up.

Below are five things that you can do right now to connect with your next seller clients.

1. Follow up, Follow up, Follow up:

There are too many agents, clients, title officers loan officers, and other partners who wash their hands of one another once a deal is closed until it’s time for the next closing. A great post closing follow up program for our clients goes a long way toward connecting with new clients and developing repeat business. This is at the top of the list when it comes to . Focus on the following points:

1. If you really want to be someone’s real estate agent for life take a few minutes to follow up via phone to see how they are enjoying the new home. While talking with them never fail to remind them that you are happy to help any friends or family they know who are looking to sell their homes.

Congratulate them on the internet. Buying or selling is big news. You can give them their own headline on social media or your website. Check your seller’s social media comfort level, and if they are savvy and comfortable sharing, doing so is a great way to expand your network.

2. Separate yourself from the rest of the pack:

If you can’t answer why you are in real estate, your prospects won’t be able to either. This is what sets you apart from the rest of the agents in your market. Knowing “why” it is critical for creating your niche and becoming a powerful agent. It also makes marketing much easier. When you answer the “why” question, you can make the call on what your ads, billboards and online marketing should say. Don’t just focus on the clients you want. Figure out who is in the clients you already have. Growing an existing audience is much easier than building a new one.

3. Sell your success:

It’s easier to convert a potential seller into your client when they’ve seen the proof that you can sell. Make sure your sold listings are seen online by as many people as possible. If you are an expert in selling let everyone know. If you’re not showing your transaction history online, you’re just giving buyers and sellers a reason to pass you up.

4. Be careful what you post on the web:

These days a big portion of business comes from social media. Even direct messages and Facebook chats about doing business, eventually most people will end up on your website.

Look at your website and online profiles to find out if you are saying the right things. Make sure that the contact forms and buttons aren’t hidden throughout your site A little bit of time spent improving your presence online can go a long way toward bringing in new business.

5. Find the next hot real estate niche and market to it now:

When it comes to attracting clients, it’s not always about what happening now. Thinking and being ready for what’s next is one of the best business investments you can make. What are some trends going forward? Multiple offers today means the market’s making way for previously reluctant sellers to jump in.

Ask yourself:

• Who in my market is “not quite ready” to buy or sell? And, why?

• What’s the biggest trend in the market right now and what’s the inverse?

Finding needs and marketing to those niches has been a great way for us to generate new business both in the short and long term.

6. Connect with the busiest real estate agents you know:

In this business, no agent starts out a power agent. If you’re new and/or find your seller pool is starting to dry up, connect with the busiest agent you know and ask about referrals. When we’re busy and can choose which clients we work with, the ones we don’t have time for still need an agent. If you really want to build more business, don’t be afraid to be an understudy for the movers and shakers in your market.