Your Real Estate Business – Set Your Own Hours

Dallas Real Estate is a 24/7 job, however you don’t need to run yourself ragged. This is your business! You define what hours you are going to work and set your schedule accordingly. Also, who are you targeting as your client base?  Are you going to target Dallas foreclosures or high end DFW real estate for instance? If you like working non-traditional hours then target those professions where clients will have odd hours like the food & beverage industry, airline industry, casino workers, hospital workers, firefighters, police officers, military, etc. If you like working a traditional schedule, then determine that and perhaps make alternate accommodations for clients that fall out of those traditional hours. Just because you can market to all, does not mean you should. The old saying is true, “If you aim for everyone then usually you will hit no one”.  If your target market is Collin County homes will you try to work a lead in Fort Worth?

The biggest complaints from clients are, “my real estate agent never answers my phone calls”. Is your voicemail greeting set? Some agents update their greeting daily to reflect their schedule. Example, “Thanks for calling, it’s Jan 1st and I am out of the office today, however your call is important to me and I will return all calls tomorrow, Jan 2nd at 10am”. Don’t be a secret agent, tell people you sell real estate and tell them your hours of operation.

Do your clients know that you can receive text and emails on your phone? Are you setting their expectations? Not all clients will email and text. There are still handfuls of clients that want an actual phone call. When you first meet with a client, the number one question should be is how they want to be contacted and how often.

If you always answer your phone when possible and make appointments for the times you want to work, you can actually appear to work 24 hours a day and 7 days a week when in reality you don’t.

~ Jennifer Clark VIP Realty Platinum~