Stop stealing from the buffet

 "But the food is already out there at the buffet, so why
can't I just go and eat for free?"
 
And so the rationalization goes, because after all, the
food is already just sitting there, so what's the loss?
 
Can you imagine trying that argument with a restaurant?
 
You wouldn't.
 
Because it just doesn't make sense.
 
It's obviously illogical.
 
And wrong.
 
The restaurant clearly has a cost to having produced that
food and they have every right to charge you to eat it.
 
Just 'cause it's there anyway, doesn't mean they should
just give it away.
 
But people try this all the time with me.
 
They ask for free coaching advice on their deals since
it "doesn't cost me anything".
 
That's when it's very clear they've never run a business.
 
(Or at least a successful one...)
 
Because if they had, they'd recognize that there is a cost
just for being in business.
 
That's what "overhead" means.
 
It costs money just to operate.
 
To keep the lights on.
 
To pay for equipment, suppliers, supplies, and services.
 
And of course, all the endless taxes.
 
All the things people never think about when they think
of a business.
 
People tend to do the math and guess at your top-line
revenue, but they never consider what your true
bottom-line profit is.
 
And all that aside...
 
If something is truly VALUEABLE, then it is worth PAYING for.
 
And it should be paid for.
 
My knowledge, systems, advice, and experience have
all cost me quite a bit of coin to obtain and develop.
 
Therefore it's valuable.
 
That's why I charge for it and don't just give it away.
 
In fact, I'd be very wary of free advice.
 
How good can it be if the person doesn't respect it
enough to charge for it?
 
That's not the person I'd want to be following.
 
That's not the person I'd want advice from.
 
That's not the person I'd bother to listen to.
 
Think about it.
 
And think about the value you get when you actually
invest in something valuable from someone who
actually values it.
 
That's why I charge for my coaching and mentoring.
 
No, it ain't cheap.
 
It's expensive.
 
But that's because it's worth it.
 
Order your meal here:

 
 
Tom Zeeb
Traction Real Estate Mentors