My Broker's Face

Today was such a busy day for me. Since the kids have gone back to school, I have been going crazy with phone calls with some different buyers I have been working with that they are finally ready to come "off the fence". But strangely I talked to my Broker today and she seemed to be ready to burst into tears. She said, "Michelle, I have tried to stay so positive this last year about the market, but I'm afraid of what's gonna happen this year." I thought my eyes were going to pop out of my head...What?! Your my broker, your suppose to be the positive one out of this office no matter what the newspapers say or what the 2008 Luxury Market Report tells us.

In her voice it sounds like she is ready to give up. I hope not. I came to Sumner County from Brentwood in Williamson County this summer. Brentwood is one the wealthiest counties in all of Tennessee. So I have dealt with many affluent buyers and sellers. One thing my past clients have always wanted is expertise. Moving to Sumner County, I have seen such a WIDE open door to a need in the luxury market and have really focused that as my niche out here. (It always has been!) I believe I have come up with a marketing plan that I don't think any homeowner has seen in Sumner County.

From the 2008 Luxury Year End Report, I know now what I knew in my heart, we need to be listing agents that know our expertise or get out! We need to know what our clients want and what our buyers are looking for. We need to spend our time wisely looking for buyers FOR our sellers. Not hoping they will come through the MLS. Spend the money and MARKET or don't take the luxury listing.

I can go on about Lakefront and Historic Homes in Sumner County. But I'll leave that for a later post. Homeowners it's time to step up and make sure your agent is doing what you feel they need to do and keep "surprising" you with something you never thought of. I'm sure (I hope) that there are agents that are doing a great job with luxury homes, but I don't like the look on my Brokers face. And maybe your Broker has the same face. We need to work hard, harder than we ever have before! Because if we have another 1% problem in 2009, than we don't have a market to niche.

Contact me to today if you are wanting to sell or buy your Luxury Home with a Specialist. I specialize in Luxury, Lakefront and Historic Homes.

Until next time.