Using Facebook To Grow Your Real Estate Wholesaling Business

Over the past decade, social media has been one of the biggest key points to how businesses interact with their target audience. The real estate investors that noticed and duplicated the process understand the importance of introducing social media as a tool marketing strategy. In specific, Facebook has proved to work great with connecting an investor with their sellers, buyers, and fellow wholesalers. While connecting, you can use the platform to really expand your brand awareness while presenting yourself as an expert in the REI business.

Wholesaling on Facebook

With Facebook being a great marketing tool for real estate investing, it provides investors with quick and easy access that’s needed to upscale their wholesaling deals. Speed is a very important factor to succeeding with the wholesaling strategy while simultaneously providing quick cash flow. Be sure to have the necessary tools in your utility belt to help assist you with connecting with your sellers and buyers.

Hands down, Facebook will give you the effectiveness you were looking to gain in this area of your business. It’s clear to see with the amount of businesses that have moved their presence online, Facebook is one of the top social media platforms that has adjusted features to help market your properties and your business.

How Can You Use Facebook For Wholesaling?

Finding Qualified Buyers

Facebook’s job is to connect you with the potential buyers you will need for your wholesale deals. With that being said, having the right content is key to growing your follower’s list and attracting the right type of buyers. When posting your content make sure to use relevant and interactive topics and materials that will add value to your audience's social media experience. Keep in mind your area of expertise and share posts that relate to that specific subject. Take wholesaling for example, you would want to focus on communicating the pros of buying real estate through creative strategies.

To optimize your account to reflect the best results, touch on specific key points where you invest. From there, make sure to share details about the area and if there are any local events, schools, parks, businesses, teams, and other important factors that will target your buyers. If you end up using too little info, you risk losing to the competition in your area. That is why it is so important to focus on relative content, it helps establish you as an expert in that area.

Facebook serves as a great photo gallery to showcase the available properties you have on hand and even for your past sold properties as well.

Located Distressed Sellers

Most of the time when sellers are looking to sell their property quickly it is because of a tax lien, foreclosure, probates, or other similar scenarios. Facebook provides a way to network with these motivated sellers by sharing the content that offers the best solution to their problem.

By posting relative info with tips to avoiding foreclosure, how to successfully utilize a short sale, or to even sell a property in probate. Really focus on your target audience and what they want to know. It also helps to get creative and post your unique message in a way that sets you apart from your competitors while establishing yourself as a trusted expert. It does not really cost to give in the terms that with social media you end up getting back. Therefore, you should share the content that adds the value your audience is truly searching for.

Partnering with Other Wholesalers

When two wholesalers come together to work a deal hand in hand, they co-wholesale. This offers a win- win scenario with whoever you partner up with. You can end up closing more deals in a quicker fashion and expanding your reach in different areas when co-wholesaling with a trusted partner. By using Facebook, you can start a group and tag each other in different posts and participate in live streams for your conversations. This demonstrates the bond you have as partners and helps draw the right crowd to your newfound business page.

Using Facebook Martketplace for Your Properties

When marketing your properties, it would be best to create a section for your listings and be organized about it by making sure it stays up to date. This feature allows you to provide the content certain buyers are looking for, allowing you to grow your buyer’s list while bringing in new cash buyers into your newfound network.

Once you’re creating your posts, take the necessary time to provide the details on the property with the most accurate description. Some of the things you’ll want to make sure you include that will show up on a buyer’s search is the neighborhood, zip code, home type, price, and other key indicators. Don’t give out everything on a property, you want to make sure you’re protecting the privacy of the seller while attracting interested buyers. When you wholesale a property, you do not own the property itself. You are simply locating a buyer to own the sales contract.

Creating Your Facebook Wholesaling Group

You should create a specific Facebook group for your wholesaling business. If you wholesale in different areas, it is best to create a group for each area to help keep the content relative to your different target audiences.

Once your group has been created, take the initiative to follow people and businesses that fit the description of your target audience. Making the group private limits you from making the extra connections so keep the content visible to members and non-members alike. That doesn’t mean you can just let everything be as is. Take the time to control your group to help avoid any unnecessary conflict, this is easily done by requiring approval for all posts by the admin for all members in the group.

Pros to Utilizing Facebook for Wholesaling

• High Site Traffic
• Increase in leads for buyers and sellers
• Cost friendly marketing tool
• Establishing online presence and expertise
• Branding Image
• Content Creation
• Network Building
• Direct Line to Communicating with Audience

Use Facebook as a Wholesaling Marketing Tool

You can use Facebook as a stepping stool to taking your wholesaling business to the next level. Unlike the other platforms, Facebook provides a way to creatively connect and interact with your audience. You shouldn’t have to miss out on this vital tool to help grow your real estate investing business exponentially. Hurry and go create your business page and start marketing your properties today!