I started in Real Estate in the mid 1990’s. A perspective
I started in Real Estate in the mid 1990’s. It was close to the market we have now. I came in with a fresh perspective, so I did better than most. I did not know we were coming out of a Correction. Which brings me to the purpose of this Blog. During 2001 thru 2003. All we really had to do was close who called us, the market was moving at a decent pace. During 2003 thru 2005. All we really had to do was take orders. The people came in droves wanting houses and mortgages. We forgot how to find them because, they found us. Something to understand is the difference between sales and marketing. We have become to sales focused. Well, to make it in the next few years. We will have to become a marketing focused Industry. What’s the difference? Sales are the activities involved in selling products or services in return for money or other compensation. It is an act of completion of a commercial activity. The "deal is closed", means the customer has consented to the proposed product or service by making full or partial payment (as in case of installments) to the seller. Academically, selling is thought of as a part of marketing, however, the two disciplines are completely different. Sales often form a separate grouping in a corporate structure, employing separate specialist operatives known as salespersons (singular: salesperson). Sales are considered by many to be a sort of persuading "art". Contrary to popular belief, the methodological approach of selling refers to a systematic process of repetitive and measurable milestones, by which a salesperson relates his offering of a product or service in return enabling the buyer to achieve his goal in an economic way. Marketing is a societal process that is needed to discern consumers' wants; focusing on a product/service to those wants, and to mould the consumers towards the products/services. Marketing is fundamental to any businesses growth. The marketing teams (Marketers) have the task to create the consumer awareness of the products/services through marketing techniques; if a business does not pay attention to their products/services and their consumers' demographics, the business would not be able to endure longevity. Are you selling to people who do not need or are unable to use your services? Are you marketing to People who can and will need your services?
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