Generate Motivated Seller Leads: #9 is Fine
Today’s tip is not something you would expect me to put on this list but better be your number one priority. It is a simple concept. It is “FOLLOW-UP.”
Why is that 20% of the agents complete 80% of the transactions? Why is it that the majority of investors or agents who invest boat-loads of money to generate leads are always chasing another place to find leads? The simple answer is lack of follow-up.
Only 1.5% of all agents and investors follow up with a lead over 5 times, yet 60% of sales happen after the 5th contact. Most agents and investors give up after the 1st call.
Our team is required to follow-up with every lead with at least 7 touches. A web captured lead for example should receive a phone call, text if possible, and email within the first 2 hours of receipt if possible.
To get the client, to get the deal, you have to consistently follow-up.
To Your Short Sale Success!
Amy Ransdell ~ Your Atlanta Short Sale Sweetie
Comments (1)
Great stat on the 5 times of contact. I did not know that. Keep the good information flowing!
Kevin Kaczmarek, about 14 years ago