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Posted almost 4 years ago

Self Storage- Deal, Croatia Style or No Money Down

NO MONEY DOWN

Working with a young gentleman in Zagreb, Croatia who was seeking advice to get into the Storage business. Was mowing the next day and thinking about a business I have in Belize (higher interest rates) and also the fact this person probably didn’t have much capital. The amount of capital you have determines the paths you can take. Croatia has a very low interest rate now around prime 3%, but it has been up to 3000% before, probably due to the war. If interest rates ever got above 9 or 10% I would never build. Might buy but never build. If his interest rate jumps high, he would go bust. Below is a Non Traditional Storage approach for a no (little) money down scenario.

While you are doing your research for Traditional storage, check out this Non-traditional storage approach to get into the game, but use as little cash up front.

1. 20 Foot Cargo Containers used- Over here you can get them for about $2,000 USD delivered. You have many ports near you, so you may get them cheaper. Check the Roof, Floor and make sure the doors open easy. Sand the rust spots and prime them. Paint all side exterior surfaces the same color. They will look great. Croatia gets hot. Paint the roofs with Aluminum trailer roof paint. This will drop the temperature by 20 F degrees inside.
2. Lease or finance these for 1 year lease or 3 year loan.
3. My understanding Zagreb is an old beautiful town and has some industrial areas. Look around town for the cheapest, ugliest, least used property in town. But it has to have a "lot" of Concrete pavement or rock parking space. Don't put on dirt. Lease it with a 2 year lease (it takes about 2 years from 0, to get rent up) with an automatic 5 year lease renewal option, with an option to buy at the end of the 7 years for a set price (establish up front, once you get your business going they got you). Push hard, see if you can rent 1/2 or 1/4 of the space available and can add on, as needed. Add in a first right of refusal on the remainder.
4. Find a guy with a "boom" truck who can set the containers in place once they are delivered.
5. Figure out your gate access and security system up front.
6. Layout your road ways.
7. Run your financial numbers. Try to do 6 containers at a time. Helps on the buying price up front, delivery costs and on the Boom truck price.
8. Run your numbers. Save the money. Whenever you hit xx units, you pay off 1. Whatever your numbers are, say the magic number is 10. When you hit 10, pay off one. Keep doing this. This is to Control "You". Everyone thinks Storage is a Cash machine and they take the cash and use it outside the business. Your cash can only go to two places: a. pay your leases, b. buy a container.
9. There will not be enough money to pay "you" until you have about 300 storage containers or more storage units. Keep your day job. The only way you work with storage, is if you develop a Moving and Storage business. Lease a truck as needed at startup, then buy when you hit "your" number. As you get a feel for this model in Zagreb, then build the same model in other Croatian towns. You want every Real Estate broker, contractor, apartment manager in the area to know your name.
10. Once you have this model going, then get into Traditional Storage. Might take 5 years for you to build up equity. You can always sell this business and take your equity to traditional, but it will be your "baby" and pride. Hard to do. Get a friend or relative to step in and manage, then turn your attention to Traditional storage.
11. Storage is a piggy bank for building equity. The only way you get cash out is by selling, paying off and using generated cash, or taking a loan against the equity. Try not to use any of this money for personal use. If you have to, live on site to save apartment money and to watch your investment.
12. If you have water, electric and sewer available, build mini hostels (Croatia is a tourist destination), on the other side away from your storage.
13. On the extra ground store vehicles. This does not make very much money, but it helps with the rent. As you fill up with containers, get rid of the parking or find another spot.
14. Fireworks. Import direct from China. Get your explosive permit if needed. Stage these containers around the country for holidays, get groups to sell your fireworks out of them for a percentage.

Check your zoning and permits.

Remember, Start small and make your Big Mistakes early. The above is as small as you can start. Try to own nothing up front.

If you go bust, you lost your sweat equity (sell the units you bought), took a swing for the Fence (home run), and will have little "debt". If you succeed, picture 5 years from now (wow), and every "no" that gets in your path, find a way around it, or make it an "advantage".

There are three things that are needed to make "New" wealth. 1. Finance (maybe not above), 2. An idea (storage, is working its way across Europe), and 3. Entrepreneur- someone who is willing to risk it. These very rarely come together. Yes, you can become a Doctor, Lawyer, Engineer, etc. But you know what each of them wish for? An investment where they did not have to work. If any of them stop working, they're not wealthy. Given a choice in 5 years would you prefer to have failed swinging for the fence and be with little debt, or not have tried and be on the same "path" as your friends. Don't go down this path unless you can take a mental beating and keep coming back.

The units below are part of 40 we own. My son and I cleaned them up and painted them. Not good for ladies (hard to open the doors). Most guys love them since they are more secure and bug proof. How good are these? Picture flood water 2 feet above the roof for a month. Took a lot of clean out. Power washed inside, good as new.

Two years from now invite me over to Croatia, I want to truly see if it is the most beautiful country with the lowest prices in Europe. ClarkstorageLLC



Comments (1)

  1. Other info passed on to Croatia newby.



    The first assumption I had to get used to, People are the same no matter what town I am in. You may be right "Culturally" your country doesn't keep things as much, but lets go through the following "Storage" reasons and see if they are the same in Croatia.

    1. Divorce
    2. Death
    3. Fire/Water damage
    4. Selling house
    5. Re modeling a house
    6. Extra Stuff
    7. Economic downsizing
    8. immigration, both rural to city and country to country, etc.

    Croatia is the same, without being there.

    A. Your in a 800,000 person city. Over here that would mean 48,000 storage units are needed. Now your market might be different, but if your the first who builds, who cares. You only need part of the 48,000 to fill your needs.
    B. The categories above. In Zagreb, how are each item handled now, but then what if there was storage.
    1. Example: Petar, your my cousin. I'm remodeling my house, can I store my things in your garage over the summer. Culturally, you may "have to" say yes. But if there was storage, you could say lets take a look at that. Since Zagreb is a large city, there is probably less family members to help out, thus storage need is greater.
    2. Ask an attorney what happens to families after a Divorce or death with the items. Now with no storage, the ex husband or Wife; surviving kids, etc will sell them or give them away. With storage, they will hang on to them because it is so convenient and they don't have to make a decision.
    3. Ask a real estate person or a remodeling company. What do their clients do with their furnishings to get them out of the way.
    4. Ask a real estate agent. It is my understanding Croatia is one of the Hottest markets in Europe for Ex-Pats to move to. Less expensive property, beautiful beaches, less crowded, great inland sights. People moving always bring "stuff" with them while they settle. Ask them about the need.

    You may need to build extras services to support this new industry. Over here we have Uhaul, Penske and other moving resources. You may need to offer Truck rental of a moving service. For Cargo container movements, you may need to offer dropoff and unload services for containers. Boxes and tape. Dolly rentals for furniture movement. etc.

    Start small and make your big mistakes early. You want to be large enough land or building wise so the "Big Boys" buy you out when they come.

    Your real issue will not be demand. Google Europe Self Storage and read the articles. Your issues are the same issues of all Storage Startups. Give me a day and I will develop a Checklist for new Storage startups. I'll post it under its own topic, so please look for it.