The new business evolution

When you ask anyone about the evolution of business they usually start by telling you how we evolved from the agricultural age to the industrial age, to the information age.

Every company is trying to sell you products, services, or information today, but truly the world has evolved into the technology age.

We have had innovation for hundreds of years but with the technology made innovation picked up the pace to a level that is overwhelming, confusing, and even frustrating to many people.

The demand now has moved from “customers” needing products, services, and information to “users” needing direction, support, and solutions.

The velocity of such change and the insistence on the consumers’ part to become users, fully involved in the product, and truly engaged in the services is a huge part of how the information exchange is taking place.

This change is occurring so fast nowadays that it seems incomprehensible for many experienced executives in large companies.

Their experience is their enemy because it is outdated. And the young MBA entrepreneurs are using words like “game-changer” and “strategic integration” etc. etc. which make them sound very articulate but sadly they are unaware of the true evolution.

Today’s consumers want to be integrated into whatever the company offers, and they demand personalized support and ongoing solutions, not just standardized products, services, and the same old regurgitated repackaged information.

Giving your company a strong online presence and offering different products and packages, can only take you so far and help you sell so much.

Providing personalized support and actual solutions to the consumer’s daily challenges is where the future is and where it will always be from this point forward, thanks to the advancement in communication, technology, and connectivity.

The sooner you and your company acknowledge this emergence that is gaining momentum, the sooner you will benefit from the compounding effect of this new business evolution.