Effective SEO for Real Estate: 6 month case study and beyond....

Wonder how to do SEO for your real estate business?

Is SEO for Real Estate worthwhile?

My name is Shaun. I am documenting the past 6 months of my SEO and ultimately answering how many (if any) organic leads I am getting.

Topics I will cover

Chapter 1: Introduction in SEO for Wholesaling, we buy houses, and other real estate businesses.

1a.Initial Web development

1b. Hosting Services:

• GoDaddy
• Bluehost
• A2 Hosting
• Google
• Amazon
• 
  

Chapter 2: On page SEO for Real Estate

• Content production
  • Text
  • Image
  • Video
  • Other
  • APP Method to Content Production
    • Agree
    • Promise
    • Preview
  • Bucket Brigades:
    • Here's the Deal
    • Now:
    • What's the Bottom Line?
    • You Might be Wondering:
    • This is Crazy:
    • It Gets Better/Worse
    • Want to Know the Best Part?

Chapter 3. SEO for Real Estate: Off Page SEO

4. Social Signals

5. The heart Beat

6. Googles Secret Sauce: What is the Secret Sauce for SEO and Real Estate?

Spoiler Alert: It's rather boring but super effective...

7. Back link Strategies: What works and what doesn't

Skyscraper Techniques

8. How to use Virtual Assistants in SEO

9. Black-hat versus White-hat

10. Hosting Services Update

11. Is SEO really worth all the hassle

12. PPC versus SEO

13. What is the Cost of SEO?

14. Importance of Page Speed: How fast is fast?

Chapter 15. How to use Google Analytics to measure your funnel. How to use google analytics to optimize your lead generating funnel

Anything else you care to ask me about I will be sure to add.

I will be sure to ad to this too.

Chapter 15:  How to use Google Analytics to measure your funnel. How to use google analytics to optimize your lead generating funnel

The website I am using as the case study is https://www.watsonbuys.com/ (i have un-linked this as I am not trying to generate traffic but share information that will be 100% useful to someone I know.)

If you have any extra topics you want me to touch on please contact me here or through the website. Hope this is helpful to someone.

6. Googles Secret Sauce: What is the Secret Sauce for SEO and Real Estate?

Spoiler Alert: It's rather boring but super effective...

CONSISTENCY. RELEVANCY

Chapter 15. How to use Google Analytics to measure your funnel. How to use google analytics to optimize your lead generating funnel

My name is Shaun Martin. I am owner of Tildaseo. I am the C.T.O and head of the marketing department. My role is creating content and measuring the effectiveness of it, in an objective manner, for our clients and in house businesses.

The purpose of doing so is to show the clients 2 things:

1. The ROI on their investment in us.

2. Their ROI in investment on Google Ad Words.

Tildaseo is an exclusive SEO company that focuses on a very specific niche in Real Estate.

The case study is of a company we serviced and as a result ultimately purchased as we saw huge potential in the area.

Case Study: Watson Buys

https://watsonbuys.com/

We are a small real estate investment Company based in Denver, CO.

A big part of our business is finding off market properties to buy and sell.

The funnel is about finding leads of homeowners that want to sell their homes fast.

Watson Buys uses Google analytics to optimize our funnel in the following way.

Google Analytics allows us to measure the effectiveness of ad campaigns.

Google analytics allows us to objectively measure the relevance of content by way of seeing Cost per click to be reduced as content relevance increases

We wanted to measure the effectiveness of a Google Ad Words Campaign.

Summary:

To do this we did the following:

1. Collected data on how many leads were organically obtained on a particular landing page.

2. We then started a Google Ad Words campaign and collected the data for the same page, but differentiated leads entering organically verses from the Google Ad.

The Full Story:

of leads on our “sell-my-house-fast” page after initiating a Google Ads Campaign.

Our “sell-my-house-fast had been live for 6 months. During this period we had tracked the number of leads from it.

To do this we did the following:

Step 1. We set up the Lead Form Submission as our goal in Google analytics.

To set up a Goal in Google Analytics log in and select Admin bottom left.

Step 2. We set up our funnel.

In this case it was very straight forward.

Step 1 of Funnel:

Lead Enters website organically at https:www.watsonbuys.com/sell-my-house-fast/

Step 2 of Funnel:

Lead submits on-page form.

Over a 6 month period we were able to see how many people searched for “sell-my-house-fast”, organically found our website and then completed a form on that page.

To measure the effectiveness of the Google Ad Words Campaign the setup was very similar.

The only difference was that now the potential lead was coming to our website by way of a Google Ad.

The results:

It didn’t take long to see obvious benefit by way of increased leads after starting a Google ads campaign.

Over the next few months we will collate the data. Divide the number of leads by the cost of the campaign to calculate the acquisition cost.

Furthermore in the future we can begin A/B testing on content relevance as measured by Google. This can be achieved by using the same ad but different content. The content that Google deems more relevant will cost less per lead as our bid prices will be reduced for the more relevant content.

Reference Material

SEO Copywriting: The Definitive Guide.