Skip to content
×
Try PRO Free Today!
BiggerPockets Pro offers you a comprehensive suite of tools and resources
Market and Deal Finder Tools
Deal Analysis Calculators
Property Management Software
Exclusive discounts to Home Depot, RentRedi, and more
$0
7 days free
$828/yr or $69/mo when billed monthly.
$390/yr or $32.5/mo when billed annually.
7 days free. Cancel anytime.
Already a Pro Member? Sign in here
Pick markets, find deals, analyze and manage properties. Try BiggerPockets PRO.
x

Posted about 5 years ago

First Impressions Are Everything

Normal 1576551985 Photo Of A White Door With A Hanging Wreath And Welcome 1652394 1258512761 1575067314827

Ever heard of the saying that a first impression means everything? It’s because they do! You wouldn’t want to show up to am important job interview in your sweats, so don’t make your property do it either! Your home may be a great place to raise a family or just live. The problem, of course, is a buyer does not know that and instead forms an immediate opinion on what they see first.

The First Impression a Buyer Gets

Love at first sight is a cliché, but it has an underlying truth to it as do most clichés. The simple fact is we are an emotional species. Whether intentionally or unintentionally, we always form the first impression of everything we come in contact with. That impression may be conscious or subconscious. The undisputed fact, however, is our first impression determines any subsequent decisions a majority of the time. If you are selling a property, you must accept and focus on this fact.

As a seller, it is vital that you understand a buyer’s first impression of your home is everything. If the first impression is not good, the buyer will move on. It is as simple as that. If the buyer can’t imagine themselves living in the home, they won’t think twice about leaving your property behind. There are two areas where you are going to make a first impression, so let’s take a closer look at them.

Areas of Home Improvement

Obviously, one area is when a buyer first comes to see the property. The minute they drive up your street, they are evaluating. They are looking at all the homes, not just yours. As a result, it is important that your home looks as good as it can be compared to those around you. This means you need to have the landscaping in excellent shape. Remove dead plants, edge the lawn, fertilize everything, rake up leaves and so on. If you have a driveway, you should have it cleaned before showing the property. Keep garage doors closed. The list is endless, so just make sure the first impression is impeccable.

Additionally, you’ll want to make sure that the interior of the home is spotless. No extra tools laying around from possible renovations and having “showpieces” in the living room to stage your home with warmth is a good idea. If it’s in the winter months and you’re worried about wet mud and snow, be sure to provide people with plastic shoe covers or instruct them to take off their shoes. The last thing you want is to have muddy footprints tracked inside your freshly shampooed carpets.

A less obvious area where a first impression is created deals with photographs of a home. Over 70 percent of homebuyers now do their initial shopping on the Internet. If you are not listed on a site, you need to be. Regardless, the key to your web listing will be the photographs. Upload as many as you can, but make sure they look great. Avoid dark, unappealing pictures at all costs. The process is like a dating site. The buyer will be pointing and clicking through a lot of properties, so take some time with your photographs. You may even want to incur the expense of a professional photographer.

One of the best ways to evaluate your property is to ask others to look at it and offer suggestions. Friends can be a good choice, but you must make clear to them that you want only critical comments. To this end, you need to brace yourself for such comments. Don’t ask for their help and then get angry when they give it. Overall, think about what you would want to see in a home if you were going to purchase it to live in or raise a family in. Showing is everything, and you need to be prepared to do that and tell potential buyers all the great qualities of your property.



Comments