Is “Faster” Really Better?

We all obsess over doing things faster—but is that really the best strategy?

Everyone wants to do things faster. We all want to be more productive, get more things done, generate more revenue, sell more homes, and do more deals.

But is that really the best way to approach your real estate business? I say yes and no. Here’s what I mean…

Faster to a point

I often tell our Associates that getting from zero to a million in real estate requires “muscle.” What I mean by that is there are a lot of things you need to simply do to get to that number.

You need to make a lot of calls, send a lot of emails, close a lot of deals… You get the idea.

And in that case, doing those things faster will absolutely help you. The faster you can do those things, the more you can get done, and the more revenue you’ll see coming into your business.

That’s all great, but there is a point where things start to change. You will inevitably reach a point in your business where going “faster” isn’t enough. Simply going faster isn’t going to take you from one million to ten million. At that point, it starts to become more strategic.

When you reach this point, you need to start developing new skill sets and thinking more strategically. You’re not going to be able to muscle your way through it. And when people hit this point, I always advise them to do one simple thing….

Do more of what’s working for you and less of what’s not.

Focusing on what’s working

It’s pretty self-explanatory, but here’s why this is such a big deal.

In my coaching business, I have people coming to me all the time saying “I’ve taken this course and gotten zero deals” or “I’ve watched these YouTube videos and it’s not working.”

Well, if that’s the case, stop doing those things!

Instead, here’s what you need to do…

1. Pick a niche

There are so many niches out there in real estate. There are a million different books, strategies, and tactics you can use. You need to find one that you like and stick with it. If you constantly bounce around from shiny object to shiny object, you’ll never see real results. Pick one niche and stick with it.

2. Find a mentor in that niche

Reading books and taking courses just isn’t enough. Find yourself a mentor or a coach in that niche who can help you through the tough times, correct you when things go off course, and show you what you’re doing wrong.

3. Put your blinders on for 36 months and FOLLOW IT!

Once you’ve found a niche and a coach within that niche, it’s time to buckle up and get some work done. Focus on your niche and the guidance you’re getting for 36 months and see what happens. If some new opportunity or new tactic comes around, don’t even pay attention to it—just stick with what you’re doing for 26 months and you’ll be amazed at how much progress you’re able to make.

The key is simply finding what you want to do and getting yourself on the right path. Then, it’s just a matter of doing it. If you can do it and stick to it, you’ll be so much better off.

Which brings us back to doing things faster…

If you are able to do what I just said above, then yes—focus on going faster! If you’re doing things that are working, then going faster will always help you.

Do you focus on going faster in your business or are you thinking more strategically? Has this post made you think about changing your behavior? I’d love to hear about it.