How I Buy 1 to 3 Properties a Month

How To Buy 1 to 3 Properties a Month With a Net Profit of $10-$15K Per Deal Without Spending a Dime on Direct Mail, Putting Up Bandit Signs, or Chasing Deals in The MLS!

Why Real Estate Investors NEED to Know SEO

The real estate market in North America is estimated to be $470 billion. That may be a lot of money and property, but there are more than 28.1 million real estate investors in the U.S. today competing for a slice of that pie—which means you’ve got some competition (Source: Bigger Pockets).

I’m Tyler Ford and since 1995 I’ve been one of those 28.1 million real estate investors. I bought my first foreclosure after graduating college and I haven’t stopped since.

In real estate, you spend money to make money. But, as I’ve found over the years, most people spend WAY TOO MUCH MONEY trying to get new leads.

I spent thousands on direct mail, pay per click, and bandit signs. Some investors spend $7,500 of their own money per deal! I was tired of wasteful marketing dollars consuming my hard-earned profits.

I had to find a better way to get leads without wasting time or money.

That’s when I discovered how Search Engine Optimization (SEO) could generate HOT LEADS for me at a fraction of the price. No direct mail. No bandit signs. No more MLS rat race.

Once I figured out how to leverage my website, the results started pouring in.

From May to July 2019, I closed three deals for a total net profit of $74,662.54. All from organic SEO leads.

Now, sellers find ME online—no more hustling for leads!

Are you a full-time investor? Casual investor? Looking to get started? No matter where you’re at today, you can use these techniques to increase your number of leads and your profit margins.

Unlike popular house flipping shows on TV, I don’t put a cent into renovations. My motto is: Buy, Sell, Profit. Cutting down on marketing costs and increasing leads means I’m increasing my potential earnings ten-fold.

Interested yet?

In this article, I show real estate investors how to realistically:

1. Create a website that generates a steady flow of motivated seller leads at a cost of less than $100 per closed deal

1. Buy 1 to 3 properties per month
2. 
   
3. Make a six-figure income through real estate every year
4. 
   
5. Ditch expensive and time-consuming marketing methods

Let’s get into it!

Setting Realistic Expectations

Every day there’s a new real estate guru promising a secret method to make 5 to 6 figures per month. I hate to break it to you, but unless the stars align perfectly, this just isn’t realistic.

My methods won’t make you rich quick. But they WILL help you create what people in the sales world call a “pipeline”—a constant stream of prospective sellers. And that is a gift that keeps on giving!

Why Realistic Expectations Matter

After nearly 23 years of real estate investing, I’ve seen my share of investors lured into real estate by the promise of lucrative paydays. They expect immediate results because that’s what they’re promised.

And you know what happens? In a few short months, they’ve become disillusioned and give up on the world of real estate investment. All because they didn’t have realistic expectations.

So, What Should You Expect?

If you want to create a consistent pipeline of leads, here’s what to expect.

I call it the 2-6-1 formula:

2: For the first two months, you’ll need to spend 10-15 hours a week working to set up the online foundation for your success.

6: It will take about 6-12 months for the search engines to work their magic.

1: In one year, you’ll dominate search engine rankings. Hot leads will flow in, allowing you to close 1-3 deals a month and easily bring in a six-figure income.

The 2-6-1 formula is what I’ve experienced on average. The first year may be challenging, but it’s definitely worth it to set a foundation for a LIFETIME of earnings.

Okay, So What is SEO and Why Should You Care?

SEO (Search Engine Optimization) is how businesses get their website’s content on search engines like Google or Bing. Search engines take what people type into the search bar and find the best match. There are two types of results that turn up: paid and organic. Organic results are the ones that are recommended by the search engine.

Organic inbound results create 54% more leads than paid ads and save businesses $20K per year on average compared to paid marketing. An organic SEO strategy means your business is working hard 24/7/365 to find you hot leads—even when you’re sleeping or on vacation.

Sounds pretty sweet, doesn’t it?!

How Organic Leads from SEO Help You Set Realistic Expectations

Just remember that it takes time for search engines to find and trust your online content. There is NO magic bullet when it comes to establishing a solid organic SEO ranking.

The basis of an effective SEO strategy is a solid website with engaging content (we’ll get to that next).

Don’t ask me if building this online platform was hard or easy… ask me if it was worth it?

(It TOTALLY was!)

Picking the Right Domain Name for City-Specific SEO DOMINATION

The backbone of any website is its URL, aka the domain name or link. Finding the right name is the first step, and it can be difficult to pick one. Take your time and find one that works for you.

Now, I know what you’re thinking: How in the world do I get a URL? How do I build a website if I don’t know how to write code?

I don’t have a degree in computer engineering, but I’ve built multiple sites in no time flat.

Have Local Flair to Spare

When it comes to real estate, everything is about location, location, location. Online real estate investing is no different. People search locally, so you need to have websites that cater to different local areas.

Use your domain name to carve out a niche (or better yet, several) in the real estate market you work in. You may have one URL that includes the broader city name “San Diego.” But you can also have URLs that go more specific, such as specifying a community like “Hillcrest” or “Mission Bay” to capture traffic that a generic real estate URL would miss.

It’s one of the easiest and most effective ways to differentiate yourself from the competition.

4 Tips for a Top-Notch Domain Name

1. It includes the real estate market you work in:

It’s worth repeating: If you’re investing in property in New Orleans, it’s a good idea to work that into the URL. While some people don’t think it makes a difference, in my experience, it has: Just two weeks after creating one of my sites, it was ranking on the first page of Google. It’s incredible because Tucson is a really hot market—both literally and figuratively!

1. It’s unique, accurate, and memorable:

Consumers need to know what you’re all about just by glancing at the link. 

1. It’s easy to spell and type:

The golden rule of SEO is making the experience user-friendly. A URL that’s difficult to spell is not user-friendly and will result in a lot of lost leads.

Names that sound good as businesses can falter when they become URLs. Take, for example, the IT company “IT Scrap.” The URL for their company, “www.itscrap.com” unintentionally makes the business sound awful. I wouldn’t buy from them, would you?

1. It stands out from the competition:

Do your research on the local competition. Find a URL that’s unique for the area and helps you stand out from the pack.

Your URL is the gateway to your site… but the real work begins when you create the content that lives on your website.

Doing the Work by Creating the Content

Why is High-Quality Content Important?

High-quality content will help you dominate the entire first page of search results. Odds are, your competition isn’t putting in the work to create it, and this is where YOU gain a competitive edge.

Search engines use the content that lives on your website to determine if what you have to offer is relevant to the searcher. If I’m looking to buy homes in Tucson, my site better have content about selling homes in Tucson. That’s what my customers will be searching for on Google.

SEO experts know that the two most important factors in search rankings are high-quality content and link building (which I’ll get into soon). I use a custom content generator to help me create enough content to keep me at the top of the search rankings—it just makes it so simple.

If you’re just getting started, though, there are some basic types of content you need to know, master, and love as you build your SEO strategy.

What Content Does Your Site Need?

1. About Page

The About Page is a critical part of your online business presence, your digital persona. A good About page will not only detail the business and the owner’s history, but it will also help online visitors get a sense of who you are and why they should trust you.

Be informative. Be honest. Be interesting and memorable. The About page is your digital first impression.

Search engines will mine this page for keywords to determine whether your business matches the search queries. Use critical keywords like locations and real estate terms to establish yourself.

1. Blog Articles

Blogs are the backbone of any SEO game plan. Search engines value sites that are constantly updated, because they tend to be more relevant. Many companies use blogs to ensure they’re producing relevant, keyword-rich content on a regular basis.

 If people are searching for “How to sell my home fast in Tucson,” a blog post explaining the process of selling a home quickly in Tucson is going to rank really, really well. I’ve found that these tactics help draw a LOT of visitors to my page.

1. Location-Specific Pages

While your website’s blog may be updated constantly, it’s also a good idea to have static pages that focus on relevant locations to your marketplace.

On my website, for example, I have a page about Benson, AZ, a suburb of Tucson. Thanks to these pages, I consistently win 60% of the first page results for relevant posts about Benson. Who can beat that?!

1. Long-tail Keyword-based Content

Simple keywords—the phrases people use to search online—are often very competitive. “Real Estate” will return millions upon millions of results from huge companies with big marketing budgets. I can’t compete against that.

Luckily, people tend to be more specific in their searches. These searches—called long-tail keywords—provide hidden gems that can attract high-quality leads.

According to WordStream, 50% of search queries are four words or longer. With SEO tools and a platform I use and basic search engine research, you can discover and rank for these keywords quickly—and dominate them!

To discover these long-tail keywords, play around with your search engine. Begin typing in a phrase like “Sell Tucson home…” and see what gets suggested. It’s a great way to discover how people are searching so you can create relevant content.

1. Relevant Images

Search engines don’t just look for relevant words. They want to make sure you have rich multimedia content too—like images and videos.

Use carefully selected stock photos to populate your home page and blog posts with relevant images (if you’re selling a beach town, pick photos that reflect beach living; if residents in the area are mostly retired, show images of older people)—not only will it be more visually pleasing, but search engines will reward you with higher rankings.

Make Sure Search Engines Know Your Content is Relevant

Writing lots of blogs and finding pretty images isn’t enough, though. You have to do a little more leg work to show a search engine you’re relevant. 

Essentially, it comes down to tagging your content with the appropriate keywords. If your blog post is about “Night Life in Tucson,” the keywords you tag it with the need to reflect that. In the past, companies tried to game the system by stuffing a bunch of irrelevant keywords on their pages to draw more traffic, but that doesn’t work anymore.

Most people are pretty good about tagging their pages and posts with keywords. I’ve found, though, that I can boost my ranking A TON by doing one thing that many people are too lazy to do: name and tag images.

People tend to upload images to their site with a name like “IMG113.jpeg.” By taking the time to rename the file with a better description, you’re boosting your site’s search engine stock.

Alt-tags (aka alt attribute or image tags) provide more information for search engines to help visually impaired people understand what’s on your site. Remember how I said user experience is key? Search engines value machine-readable information. Alt-tags that provide succinct, sentence-length descriptions of the image will help your rankings immensely. Include location data and target keywords to help ensure that you show up in area-specific searches.

Say your post shows an image of a family in front of their new home. An alt-tag might read: “Happy family standing in front of their new home in Tucson” (Note the inclusion of the keyword new home in Tucson).

Tools to Help You Create the Best Content

Here’s a peek into my expert toolbox for total SEO domination:

1. A website with SEO support and blogging software
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3. Image editing software live Canva or PicMonkey
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5. Stock Photo Sites like Shutterstock
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7. Keyword-research sites like WordStream, Moz, or SEMRush

The Magic of Multiple Sites

All of this may sound daunting for just one website, but trust me: If I can manage FIVE websites, then you can too. And if you really want to dominate the search engines and take all the top spots, then you need multiple sites.

The top three search results get over 70% of the clicks. After position three, the number of clicks falls dramatically. Page 2 on Google? Forget about it! You’re competing for those first spots for this process to work.

Thanks to my five websites, I own the first page for multiple keywords, and I often get opt-ins from the same lead on ALL of my sites. That’s how I know they’re motivated sellers!

So, you’re probably wondering, how the heck do I manage five sites? Is it really worth it?

The Cost of Multiple Sites

Honestly, the cost of running multiple sites is primarily a matter of time, not money. Registering a domain name is a few dollars every year. 

Time is money, and with this process, your first few months will be spent building up the content for these sites. 

The Benefits of Multiple Sites

Compared to the labor of bandit signs and the cost of direct mail, managing multiple sites is a steal. And it comes with some definite benefits over having just one site. Let’s count them…

1. You Become Your Own Competition

Having multiple related sites increases the likelihood that your content will be found. Even if one site doesn’t show up, you’ve got four other shots.

Large companies do this all the time. Even after Zillow purchased their competitor, Trulia, they kept the domain name because it still generated leads for them from a different set of consumers.

1. You Expand Your Online Presence as Business Grows

You may start out as a part-time real estate investor with a single geographic location that you invest in. But as you become more successful, you’ll want to expand your reach.

Multiple sites allow you to capture traffic interested in Tucson, Arizona, and the Southwest. This way you’re capturing more leads—and you have more capacity to grow your business.

1. You Can Fill Niche Needs

Secondary sites also allow you to produce relevant sites that don’t relate as much to your primary domain and provide a backline for SEO juice. 

So, a secondary website devoted to residential real estate can help you capture this niche and at the same time diversify your business.

Once you’ve got your sites and all the content, you’re all set, right?

WRONG. You’ve planted the seeds. Now it’s time to grow your influence.

The Secret Ingredient: Backlinks

Search engines want to see that your website is relevant and respected. But how does it know?

The primary way is through backlinks. Backlinks—anytime another website features a URL from your website—signal to search engines that your content is useful! And useful content SKYROCKETS to the top of Google. The more backlinks to your site, the better your ranking and the more chances for leads.

But backlinks can be hard to get because you can’t control what other sites post. There are sketchy sites that promise you backlinks for a price, but search engines can determine when backlinks are irrelevant—and bad backlinks will hurt you in the long run. Google knows that your real estate site probably has nothing to do with David Bowie!

If you want to dominate search engines (trust me, you do!), you MUST have backlinks.

Getting backlinks from relevant real estate sites can seem impossible sometimes. But there are some good sites that make it SO EASY to get backlinks for my sites. 

So, How Else Do You Get Backlinks?

If you want to be an SEO All-Star, I’ve got a few other tricks that have helped me get more backlinks. 

1. Use Your Other Sites

Another benefit of having multiple related sites is that you can backlink between sites. Cross-link to blog posts and landing pages from each of the sites. These links are low hanging fruit, but don’t overdo it. You might be penalized by search engine algorithms if you stuff irrelevant backlinks everywhere.

I use CashHomeBuyerDirectory.com that is not only great for backlinks but motivated seller leads. 

1. Create Social Media Shareable Content

It may be tempting to spam your URL across social media—DON’T do it! You can post it to your own social media accounts and relevant industry groups, but sharing irrelevant posts to irrelevant groups will just hurt you.

Try creating infographics and images that are informative and easily shareable across social media. It’s a great way to get organic backlinks.

Remember the 2-6-1 formula? Backlinks are definitely part of the “1 year” part: it will take time to develop your backlinks. 

Now What?

Phew. I know, that was a lot.

It seemed daunting to me at first too. But when I got to the point that I was buying multiple homes EVERY month, I knew it was totally worth it.

Yes, there’s a time investment at the front end. But, once you get through the 2-6-1 timeframe, you’ll have high-ranking websites that will get you MORE LEADS for WAY LESS MONEY and labor than traditional real estate marketing tactics.

I’m NEVER putting out another bandit sign or direct mailer (Well, maybe some direct mail—but only to very specific customized lists like Probate)!!

Instead, for a few dollars a month, I’ve got a lifetime supply of motivated seller leads.

Want the same thing?

START TODAY 

You’ve got everything you need to do EXACTLY what I did and do. In less than a year, you could be the one buying houses for less than $100 in marketing costs per closed deal.

How many other businesses let you spend just $300 on marketing in two months and make over $70K in profit—all from the comfort of your own home?

Seriously, though, why are you still here reading? Get started YESTERDAY!

Check out: https://www.realestatepumpkin.com/