Why You Should Use White in your Vacation Rental

WHY YOU SHOULD USE WHITE IN YOUR VACATION RENTAL

Think about it like a hotel. When you think of the W Hotel, you probably think high-end, cutting edge, modern, clean, friendly, customer service-orientated, etc. Most of their hotels focus on the color white because it subconsciously sends a message to our brains that says “clean”, since this is the color we associate most with clean.

For instance if I were to say the word “clean linen”, you probably don’t think of your dirty black work socks, right? Most of us will think of white bedding sheets. Also, hospitals use white in this same way. Just think if you were to walk into a hospital that had black walls and dark colored linens everywhere. Your brain would immediately think “this is not clean”.

So this same rule applies to vacation rentals. White is the color most associated with cleanliness, so use it as much as you can.

White can also be bleached, not only keeping your linens white, but also keeping them as germ-free as can be, and making laundry very easy.