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Hit the ground running - You need to be marketing NOW

Sunday, April 19

How are you planning your exit from the Covid 19 crisis?  Will you be starting from scratch? Or are you getting a jump start in communications with motivated sellers? Trying times can be opportunity. People who might have been on the verge of making decisions to sell their home might truly be rea...


Motivated Seller Lists for South Carolina

Wednesday, May 15

Real Estate investors have long depended on Absentee Owner Mailing Lists to find seller leads. These lists are compiled using public records – usually the county registry of deeds and assessor’s office. Unfortunately, a recent ruling in SC prohibits using the public record for marketing purposes ...


High Equity Mailing Lists Explained for Real Estate Investors

Wednesday, April 10

Real Estate Investors often prefer mailing to homeowners with high equity when looking for off-market seller leads. They are preferred because the equity can give the seller more room to negotiate – it can allow them accept a lower price and still come out of the deal with cash.Calculating equity...


What is a Financial Stability Score and Why Should a RE Investor Care?

Monday, April 01

Financial Stability Score (FSS)  allows the real estate investor to target homeowners who are likely to be struggling financially in their mail campaign. In a nutshell, FSS offers an additional level of pressure for your motivated sellers list.The FSI model was originally developed for companies ...


Your Letter to Seniors - Offer Them Something They Care About

Tuesday, March 26

You want to buy their home – But how do you get the attention of Senior Homeowners?These older owners are quite often ready to downsize or transition to assistance. You should customize a mail piece that will catch their attention and let them know how easy it can be to work with you.Moving can b...


How to Build an Absentee Owner List

Friday, March 08

Real Estate Investors have long found that Absentee Owners are prime suspects when seeking off-market deals. However, the right list can be difficult to build. First, let’s ask:What is an Absentee Owner?Someone that owns property that they don’t live in. They have a different primary address wher...