What if Every Time Your Phone Rang, You Made A Profit!?

What if every time your phone rang, you made a profit?

Wouldn’t that be great?

Sure it would... but that’s not realistic right?

WELL, actually it IS...

When you’re a real estate investor, that’s kinda how it works in a sense.

Now, I’m not saying that every single phone call is a deal. What I’m saying is that if you track everything the way you should, you could actually calculate how much an average call is worth to you.

Let me give you an example. Let’s say you spend $1400 sending out direct mail letters to multi-family owners...

You end up getting 20 phone calls (20 leads) from those marketing efforts. That means that it “cost” you $70 to get the phone to ring each time...

BUT

Let’s now say that out of those 20 leads, one of them turns into a wholesale deal in which you make a $5k wholesale fee.

Subtract the $1400 you originally spent from the $5,000 fee you got paid... and you can see you’d have a profit of $3,600.

So what that really means is that each call did not cost you $70...

Each of those 20 calls EARNED you $180 a pop!

(your $3600 profit divided by 20)

Sweet deal right!?

So start tracking this stuff if you’re not already!

Otherwise, you won’t know what’s working!

Hope this helps!

-Joe