Using Personalized Marketing for Promoting Your Multifamily Property

There are various ways you can market your multifamily. One method that has proven to be helpful is personalized marketing.

Marketing targeted towards specific people is nothing new, but with the advancements of technology, it has become easier to categorize certain customers into different groups based on their preferences.

So, how do we implement personalized marketing strategies for multifamily? Here are a few suggestions:

Be open with personalization

Like it or not, many prospects for your multifamily property aren’t comfortable with the thought of sharing essential information.

However, much of this apprehension comes from the fact that most marketers don’t openly admit to doing this, and you don’t have to be one of them.

Be transparent with your potential residents about your personalized marketing. Explain in a disclaimer that your data collection does not violate their privacy rights. You could do it in a pop-up on your website, for instance.

Organize potential residents

What kind of residents do you want to engage?

Your personalized marketing is made easier when you categorize your potential residents to certain “personas” and consider what their preferences are, why they want to rent out, and what they need to know in order to convince them to close a deal.

Connect with your residents

Don’t just reach out to potential tenants for the sake of reducing the vacancy rate. Stay connected!

If you really want to make an impression on your residents, remember the days that matter to them such as birthdays, holidays they celebrate, and milestones.

This makes them feel valued in your property and you don’t have to religiously update them on every mundane event of the year. A simple text or email will suffice to remind them that they matter.

Keep testing the waters

Personalized marketing can sail on uncertain seas. Which means that not every strategy you try will work out. So, it is always best to actually keep trying. Keep experimenting with other approaches until you arrive at the right one.

Don’t be afraid to personalize your marketing for your multifamily. It allows you to reach out to people who want more than just a place to stay.