How The Story of a Multifamily Property Can Be Its Selling Point

Have you ever thought about selling your Multifamily Property via storytelling?

The best tales told by the greatest salesmen have sold some pretty significant things, a multifamily building can be one of them. Perhaps it’s just because most of us are wired to accept most stories as fact and some facts as fairy tales.

Take selling your multifamily property via an interesting story, for instance. Rest assured, it’s entirely possible. Here are some ways you can sell your building through its own history:

Display, don’t describe

If you want tenants to be interested in your property, you’ll need to show more than telling.

Don’t just say that your multifamily property has kitchens and extra rooms. Rather, let them know WHY they need a kitchen and an extra room.

For example, instead of saying “we have a kitchen, a bathroom, and an extra spare room” describe your building as such: “You’ll be needing a kitchen for your cooking needs, a bathroom for hygiene, and perhaps a spare room for storage. We’ve got all that here for you and more!”

Tell only what needs to be told

It’s okay to share details of your apartment to make it sell well. However, oversharing will let you lose any potential. Share only what needs to be known to show off for your building.

Keep it short and straight to the point. You don’t want to drive anyone away from your multifamily property by telling eight pages of backstory. They will most definitely lose interest in your pitch.

Know your ‘readers’

If you want the tale of your multifamily to travel far and wide, you would be better off knowing who it is exactly you’re telling the story to.

Are your renters coming with family or alone? Do they prefer the quietness of a college dorm or the space of two single-family homes? Come up with the best stories for your specific audiences.

Make use of their problems for the plot

Often, people come looking for multifamily properties with a lot of problems weighing down heavily on their minds. Use that to your advantage.

A good story needs a bit of conflict to spice things up. So in the screening process, do a bit of background research and casually ask your potential tenant for anything that they would like to see in your multifamily property. Sometimes when they give out their answers you may already have something similar to their request, securing yourself a tenant!

What is your story for your multifamily property? How will it appeal to investors and potential tenants alike? As an investor for real estate, it’s up to you to craft an engaging one.