Tips For Writing Property Descriptions For Multifamily

As an investor, you’ve probably already put your money into your multifamily property, hoping it’ll turn a profit. However, you still have to break down its details for financiers, other investors, and even future tenants. And writing a description for your multifamily property ought to do just the trick. It’s basically like writing an advertisement for your building only breaking it down to critical parts.

Here are some tips for writing a property description for your multifamily property:

Writing the titles

Business people lead rushed and busy lives, mainly skimming the headlines and leaving you with very little time to catch their interest.

A great first impression of your property, even in writing, is your chance to have your multifamily building in the limelight. If you craft the headline for your property description like a professional, then you’ll show that you’re serious about selling or advertising your property as well.

Jotting down info

Your headline is the top bun of your property description, so now it’s time for the contents of this real estate sandwich!

When filling out the information of your multifamily property, make sure you include what kind of property you’re selling. Add in some interesting facts about the building in order to sell it out more to other investors and potential tenants. Don’t forget to add crucial details such as the cap rate, rent, and net operating income if you're planning to sell the property.

Filling in details

Now, it’s never a good idea to pad out your property description with pompous wording and magnanimous vocabulary just to get your point across. Ergo, it’s not necessary. But there’s also a sin in being TOO vague.

Fill in the details just enough so that investors or tenants will understand what your property is all about. Then, go for the kill. They’ll have had their fill and will be willing to see the menu that is the sales pitch for your multifamily property.

Photos with captions

Adding pictures of your property in your property descriptions will always show the best sides of the building, but add a little flavor text to each image and it will double the sales pitch that you’re already offering.

Photo captions can not only show the best view of your multifamily property but also tell its story in the process. You’ll be killing two birds with one stone.

It doesn’t really take a wordsmith to make a good property description. All it takes is using them the way YOU want to use them. It’s your property, and your words are the only means of telling the most legitimate side of your multifamily property.