4 Reasons Property Investors Should Be Using Social Media

Long gone are the days when social media was just for sharing pictures of your pets or recent family vacation. Social media has quickly become a useful tool in helping businesses grow.

For real estate investors, it is especially important to use social media to promote and market their properties. What many investors don’t realize is how social media has become an essential part of selling properties. More than half of renters looking for a new home or apartment look online before anywhere else. In order to target these people you should be as visible as possible to them online. The best way to do that is by taking advantage of social media.

Here are four reasons every property investor should be using social media.

#1. Build Your Reputation

It goes without saying that people are more likely to rent from a business that’s known for providing great homes and even better service. That’s why it’s important to work on building your reputation every chance that you get.

Social media makes it easy to build your reputation by getting your name out to the public. By having multiple social media profiles that you are consistently active on, you make it easy for potential renters to not only find you but also learn about who you are and what kind of properties you sell.

Many social media websites, like Facebook, also provide the option for writing reviews which is key when building your online reputation. You want to get as many positive reviews as possible on as many platforms as possible. In today’s digital age, many of us don’t buy anything without first looking up the reviews on it. Positive reviews on your online profiles can play an important role in persuading people to rent from you.

#2. Real Estate is Visual

The first thing that catches a renter’s eye is typically the look of a place. A clear, beautiful image of an apartment is what will spark that initial intrigue. Most renters wouldn’t bother going to see a property that has no images of it online.

You should post images of properties to all your social media platforms, especially Instagram where everything is visual. Instagram focuses on images and is a great way to post about new listings. An Instagram page with several images of beautiful homes is sure to draw in a large audience.

Youtube is another great way to appeal to the visual aspect of the real estate business. With the new 360° video option that Youtube offers, you can provide renters a more in depth look at a property. Anyone watching the video can look around a home and visualize what it’s like to be inside of it.

#3. Targeted & Affordable Marketing

Diversifying your marketing strategies is crucial when trying to sell your properties. You want to reach a wide and well targeted audience to help sell properties quickly. Digital marketing on social media is a great way to do this.

Websites like Facebook give you the option to create posts and advertise them on their website. This is a great and affordable way to promote your properties to a targeted audience. You can choose who you want to see your advertisements based on anything from interests to location.

You also can cater your marketing to your budget. Doesn’t matter if you want to spend $10 or $1000, almost all social media sites have an option for you.

#4. Opportunity to Network

Every business person understands the importance of networking with people in your industry. What everyone might not realize is how easy it is to network through social media.

The most popular site for networking with professionals is through LinkedIn. It’s easy to find people in specific industries and positions. It allows you to find and connect with anyone which can prove to be helpful when you’re trying to build your business.

In today’s digital age, nearly everyone is online for just about everything. This means the best way to promote yourself and your properties is by becoming active on the same places your renters are visiting. If your current marketing strategy needs to be revamped, you may want to dive deeper into social media. You may be surprised what it can do for your business!