The Follow-Up Fortune (and a cool tool)
Hey, are you thinking that there’s some magical secret to being a successful investor?
Well, you’ll be happy to know there isn’t.
Nope.
No special sauce.
No magic beans.
No genie granting you wishes/deals.
All it really is, is a boatload of marketing… and following up. The fortune is in the follow up. I’ve cashed a lot of those checks.
Check this out…
I had a lead recently that was 21 days old in a remote market (we’re in St. Louis and the lead was in Jacksonville, FL).
So I followed up with the seller, who was more motivated 3 full weeks later, than he was when we first spoke.
But here’s what really sealed the deal…
For the seller, we created a short and sweet video explaining the contract with a tool Screencast-O-Matic… (which costs nothing, and you should totally try out yourself by the way. :-)
The seller clicked the video link in the email we sent him, and we walked him thru all the contract details. He gained understanding plus some warm fuzzies for the personal aspect of hearing us talking to him in the video.
This not only built trust but credibility too. And just like that, the deal was done.
He clicked a few more buttons and signed our contract electronically.
Here's the point...
It all happened because (1) we were mindful to actually follow up, and (2) we used a nifty, free tool, for free screen recording to make it all personal - even though we’re hundreds of miles away.
That brief video was pretty effective, wouldn’t you say?
How could using this type of video to enhance or amplify your real estate business?
Here are some screen recording tools you should check out (in order of my personal preference):
Do you have another screenrecording tool that you use and would recommend (one that gives you a URL for your video)?
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