Staging and Why it Matters!

If your goal is to flip a property quickly, consider taking advantage of home staging as opposed to an expensive remodel. Countless real estate agents believe staging helps buyers visualize a property as a future home. Proper staging encourages prospective buyers to walk through a home rather than just scroll through photos on the internet. Since staging plays a large role in the real estate game, understanding ideal home staging techniques is essential.

Inspire People to Visualize Their Future Home

As prospective buyers view your home, a question they will undoubtedly be asking themselves is, “Can I see myself living here?”

Your job is to make their answer a definitive yes! Use visual cues and consider the following points, as well, to guarantee your staged home is attracting potential buyers in all the right ways.

Emphasize the Family Factor

Reiterate the family-friendliness of your property when showing the home to potential buyers. Ask if they usually host family gatherings or holiday parties; and if they do, consider referring to extra bedrooms as “guest rooms” or the like. In addition, spark their imagination in terms of future party planning by showcasing items like a pool table or barbecue pit within your staging.

Ask potential buyers if they could see their family enjoying the space. By inquiring about their loved ones, you’ll create more of a connection and influence them to think about their family thriving there.

Leave Room for Imagination

Stage tactically by leaving some empty space. Use your staging to inspire the buyer, and avoid making them feel like they are a guest in a stranger’s home.

By maintaining some empty space, you subconsciously encourage audiences to envision adding their own style to the area. Promote a deeper level thinking by asking them outright how they imagine decorating and using certain rooms.

Stroll Around the Neighborhood

Whether it’s a local park or a community swimming pool, the desirability of a home can be heightened by showing off the positive aspects of the neighborhood. The more time prospective buyers spend looking at the home, the more time there is for them to ask questions about the home and the more opportunity you have to sell them on all the great things about the property. Answer questions specifically and honestly to help secure the sale.

Take Advantage of Scent Marketing

Because of its strong ties to memory, scent is considered one of the most powerful of all the senses. Hospitality industries, such as hotels, retail stores, and banks, are known for their use of “scent marketing.”

According to studies, customers feel obliged to stay longer in environments with certain scents. Rather than relying on artificial recreations of pleasant smells, try mowing the lawn an hour before showings or even baking a batch of cookies for a homey, sweet scent.

And of course, fresh flowers will add to both the smell and the look of the home. These pleasant everyday scents are likely to remind the potential buyer of happy home-based memories.

Display Fun Activities

Set up activities to help your prospective buyers further imagine themselves and their families utilizing the space to its full potential. Whether it’s art supplies in the sunroom or a volleyball net in the backyard, setting up activities will help potential buyers envision using the area for their own needs and passions.