Rick Sharga from Realty Trac on TNG Radio for ISRE20808
Bruce Norris is joined by Vice President of Marketing for RealtyTrac and panelist for I Survived Real Estate 2008, Rick Sharga. Bruce and Rick discuss preventive measures currently in the works to help the current real estate downturn, how these solutions are structured, market psychology, lenders being risk averse, social trends contributing to problems, lenders and the dance with Wall Street, the consumer and lenders as the true speculators, the definition of market value being skewed, RealtyTrac keeping up with the sheer numbers of foreclosures, military foreclosures and issues because of volume and people falling through the crack, fraud in the marketplace, how RealtyTrac counts foreclosures, conversation rate for notices of default, alt-A loans and what’s coming next, equity positions and behavior of different consumers, percentage of consumers buying with the intent to walk away from another home, the unintended consequence of adjusting principle on loans, percentage of US housing units facing foreclosure, REOs dictating prices in a market when they are the majority of listings, looking at the rest of 2008 and 2009, other areas not in the same position as California, other states that are doing well, California adjusting to allow for massive migration, why California could be extremely attractive in the coming years, underestimating the impact real estate had on jobs, auction attendance, the Internet and auctions in the coming years, bid4assets and RealtyTrac, shill bidding and the Internet auctions, realtytrac.com, isurvived2008.com
Rick joined RealtyTrac in 2004 as the Vice President of Marketing. He is responsible for building and maintaining the RealtyTrac brand, corporate positioning and messaging, public and investor relations, and marketing communications activities. As a spokesman for the company, Rick has been quoted extensively in the press on foreclosure, mortgage and real estate trends, and appeared on NBC Nightly News, CNN, CBS, ABC World News and NPR. Prior to joining the company, Rick spent more than 20 years developing corporate and product branding strategies for technology start-up companies and international corporations such as DuPont, Fujitsu, Hitachi and Toshiba. Rick created and executed successful sales and marketing programs in B2B, technology, consumer electronics and retail for companies like JD Edwards, Philips, Cox Communications and Honeywell. Rick began his career with one of the world’s largest ad agencies, Foote, Cone and Belding, and also had successful engagements with Ketchum Communications and McGraw-Hill. He founded his own consulting firm, CJ Patrick Company, in 2002 to help companies develop business and brand strategies that clearly communicate a unique value proposition, create a position of competitive advantage, and leverage the strength of their brands in the marketplace. A nationally-recognized speaker on Branding, Rick spends his spare time taking Tae Kwon Do classes with his 10-year-old son, and trying to keep up with his increasingly-mobile 4-year-old daughter. He also continues in his lifelong quest to find the perfect wine to compliment his BBQ'd baby back ribs. To play this show, see the four ways to listen at right.
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I Survived Real Estate 2008 took place on August 23rd, 2008 at the Nixon Library in Yorba Linda, CA. The event proceeds went to benefit the Orange County Affiliate of the Susan G. Komen for the Cure. Over 400 attended the live event, many more attended online via Proxibid who aired the entire event nationwide online over the Internet, and many more will watch the event recording online.
This event was about solutions for our ailing real estate industry and to help an important cause. Eight industry experts from different real estate sectors converged to discuss how we got here, where we're going, and how we move forward together and prosper in the coming year. This is a rare opportunity to hear how leadership from the Realtors, builders, investors, mortgage industry, auctioneers and service providers each would approach and solve issues in the current California and national real estate market.
Expert Real Estate Panelists Inclulded:
Tommy Williams, President of the National Auctioneers Association
Rick Sharga, VP Marketing RealtyTrac
Christopher Thornberg, Beacon Economics
Bruce Norris,
President of The Norris Group
Joel Singer, Executive VP for C.A.R.
Annemaria Allen, The Compliance Group
Richard Lambros, Building Industry Association of Southern California
Philip X. Tirone, 7 Steps to a 720 Credit Score
Click HERE to see information on I Survived Real Estate 2008 including information about the video online. A very special to the following sponsors who made I Survived Real Estate 2008 possible:
I Survived Real Estate 2008 Platinum Sponsors:
San Diego Creative Investors Association (SDCIA) and Bill Tan: http://www.sdcia.com/
Investors Workshops and Shawn Watkins: http://www.investorsworkshops.com/
Frye / Wiles: http://www.fryewiles.com/
Proxibid: http://www.proxibid.com/
White House Catering: http://www.whcatering.com/
MVT Productions: http://www.mvtpro.com/
Pechanga Resort & Casino: http://www.pechanga.com/home.asp
The Denver Nuggets: http://www.nba.com/nuggets/
The Chicago Bulls: http://www.nba.com/bulls/
The Cleveland Cavaliers: http://www.nba.com/cavaliers/
Gold Sponsors:
Silverstar Finance - http://www.silverstarfinance.com/
Elite Auctions - http://www.sellwithauction.com/
7 Steps to a 720 Credit Score: http://www.7stepsto720.com/
RealtyTrac - http://www.realtytrac.com/
The Mission Inn - http://www.missioninn.com/
Las Brisas Escrow - http://www.lasbrisasescrow.com/
Chicago Title Company - https://www.ctic.com/
The Mortgage Equity Group - http://themeg.net/
Wholesale Capital Corporation - http://www.wccmtg.com/
Real Wealth Investor - http://www.realwealthinvestor.com/
Saddleback Valley Communities: http://svc4.com/
Sunset Hills Memorial Park and Mortuary: http://www.sunsethills.cc/ =
Northern California Real Estate Investors Association (NORCALREI) - http://www.norcalreia.com/
The Short Sale Processor and Nick Manfredi - http://www.theshortsaleprocessor.com/
Investors Resource Center of America Los Angeles Chapter (IRCA)- http://www.irca-losangeles.com/
The Naked Real Estate Investor Club - Rosie Nieto - http://www.nakedrealestateinvestorsclub.com/
Real Wealth Investor - http://realwealthonline.com/
Northern San Diego Real Estate Investors - http://www.nsdrei.org/
National Club of Real Estate Investors - http://www.ncrei.com/
Virtual Real Estate Tour and Layla Tusko - http://1wealthcreation.com/
Real Estate Investors Club of Los Angeles and Phyllis Rockower - http://www.realestateclubla.com/
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