Cost Versus Price. What's the difference?
Tuesday, April 03
Cost Versus PriceYou’re probably reading this headline saying “cost verse price? Huh? What’s the difference?” I’ll start this off with a personal story. After getting out of the Marines, I started a career in construction, specifically installing office furniture (way back in 2004). I got paid a ...
Explode Your Response Rate Using Key Persuasion Tactics (Cont 2)
Wednesday, March 28
Explode Your Response Rate Using Key Persuasion Tactics (Cont 2)This is a continuation of my previous blog. In my previous blog post I gave you 2 powerful persuasion tactics that you can use immediately to increase your response rate. In this blog you will receive 2 more very powerful tactics. Th...
Explode Your Response Rate Using Key Persuasion Tactics (Direct Mail)
Tuesday, March 27
How to use Key Persuasion Tactics on Your Direct Mail Piece to Explode Your Response Rate.I’m going to start off this blog by saying only use these principles of influence in an ethical way. I’m going to describe some principles of influence that will force you to think out-side-the-box. I am go...
The Importance of Constant Contact in Marketing
Friday, March 23
The Importance of Constant Contact in MarketingA Lesson I learned From Buying a MattressSo there I was laying in my bed in the middle of the night wide awake. I looked at the alarm clock and it reads 1:34 am. My alarm is going to go off at 5. I start doing the math in my head, I’ve got 3 hrs. and...
Innovation for Direct Mail Marketing
Wednesday, March 14
Innovation for Direct Mail MarketingInnovation is defined by Webster dictionary as “a new idea, device or method.” Think of some of the most innovative companies out there: Google, Apple, Microsoft, and Amazon; just to name a few. They are constantly bringing new ideas and products to the marketp...
How To Track Your Direct Mail Campaigns
Friday, February 16
How To Track Your Direct Mail CampaignsThe Importance of Tracking Tracking your direct mail is essential for your real estate business. If you aren’t tracking the results, it is costing you thousands of thousands of dollars. For instance, let’s say you do a six drop mailing campaign of 1,000 per ...