Why now is a great time to buy real estate

[Alissa Anderson]

If you've been keeping an eye on the real estate market, you might be feeling a little unsure about whether now is the right time to invest. Interest rates have been rising, and economic uncertainty is making a lot of people hesitate. But here's the thing—right now presents a unique opportunity to scoop up investment properties under really favorable conditions. Properties are spending more time on the MLS, sellers are getting more motivated, and there are deals to be had if you know where to look.

With fewer buyers in the market, we’re seeing sellers willing to negotiate on price, terms, and even offer incentives like covering closing costs or making repairs. It’s the perfect time to find properties below market value and structure deals that make sense for your investment strategy. And while interest rates might not be where they were a few years ago, they’re likely to stabilize or even come down in the future. Smart investors are locking in properties now, with the plan to refinance if/when rates drop.

Now, let’s talk about why Memphis is one of the best cities to consider for your next investment property.

Memphis has a lot going for it when it comes to real estate investing. It’s an incredibly affordable market compared to major cities across the country, which means your dollars stretch a lot further. You can find great deals that still allow for solid cash flow. And speaking of cash flow—Memphis has a high percentage of renters. With a large student population, a growing job market, and people looking for affordable housing, rental demand remains strong. That means fewer vacancies and steady rental income.

The city’s economy is another big factor. Memphis is home to major employers like FedEx and has a booming logistics and healthcare industry. Job growth is steady, and with it comes an increasing need for housing. That’s great news for investors because more jobs mean more people looking for rental homes.

Another advantage? Tennessee is very landlord-friendly. Unlike some states with strict rent control and tenant protections, Memphis offers a straightforward eviction process and fewer restrictions. That makes it easier for property owners to manage their investments and remain profitable.

While Memphis is often thought of as a cash flow market, property values have been steadily appreciating over time. Investors who get in now can take advantage of this long-term growth while enjoying consistent returns.

Bottom line—if you’ve been thinking about investing in real estate, now is the time to make a move. The market conditions are in your favor, and Memphis is a city that offers solid investment opportunities with a great balance of affordability, demand, and growth potential. Don’t sit on the sidelines too long, or you might miss out on some incredible deals!