Yellow letters

[Leonardo Cadenazzi]

Hi,

How often do you send out your direct marketing letters?

I am planning on mailing to the same one thousand leads at least seven time, i have heard from multiple sources that that is "magic" number. I am not sure how long should i wait between mailers, 30 days? 45 days?

What has worked best for you?

Thanks.

[Dominic Turner]

Leonardo,

I find that doing smaller, more frequent mailers work best for me in my market. I personally do 1200 mailers every 10-12 days. The key is consistency no matter what market you're in. More consistent mailers = consistent calls = consistent leads = consistent deals!