Mailing campaign questions

[Allen Ayres]

I wanted to pass my mailing campaign by the forums and see what you think.

I got a list of out of state absentee owners that I will be sending yellow letters to.

I will send 75 a week for a total of 300 a month. I plan on sending this list 3 mailings spaced 4 weeks apart.

My wife will answer the initial call while I am at work and get the basic information. This will include all the information to pull comps as well as what they owe and how much they are asking. If those two numbers are too close, she will tell them that it appears they dont qualify to eliminate me having to call a dead lead without any equity. I will make a followup call on all possible deals after I pull comps.

This is my plan and I just want to see what you think. Also, does this sound like too few letters and when should I add a new list to the mix? Should I wait until I finish one campaign or do two simultaneously?

[Dev Horn]

I agree with Richard re: targeting with a list. I believe it is Click2Mail that uses the "loan to value" (LTV) filter; ListSource.com uses "Equity %" and they charge a pretty hefty 10 cents per record to use that filter. That said, we like the ListSource.com data, and it is the only site of the 2 to offer the ability to select "Out of State" (OOS) Absentee Owners.

Also, don't just toss out the "non-motivated" seller leads - form a relationship with an Agent/Broker where you give them good listing leads in exchange for them pulling comps for you, or sell your "non-m" leads to Agents for $50 or $100 a piece. Agents are HUNGRY for listings right now - let them help to offset your marketing expense.