Newbie at the End of the Budget

[Tony Thompson]

So I've come to a point where my marketing budget has been mostly spent for the next 45-60 days. I've sent roughly 350 yellow letters, and no halfway decent leads. I have had leads however they were all either upside down or have done enough renovations recently to suck the profit potential out for themselves. I have driven for dollars and attempted to reach those absent homeowners who have abandoned the properties and nothing yet! I am determined and committed to making this work however at this point I'm at a loss as to what to do next; send 45 more yellow letters or purchase 3-4 bandit signs?? which one is likely to yield the highest response or the best lead for a wholesale deal? or should I take those last few dollars and hire an inexpensive skip trace service to locate the owner(s) of some of those abandoned properties? Any and all help is gratefully appreciated!!

[Clay Huber]

While 350 letters is not anything huge, I'm more a believer in the system you have set-up to market to those 350 people (opposed to simply the "number" you send out).

Meaning (and this is nothing new, there is a ton of information on BP about it), you need to have a system and budget allotted to contact these 350 people over the course of time. Most people won't reply after the 1st "touch", but if you hit them a 2nd, 3rd, 4th, etc. time, your response rate will go up.

So, to answer your question, I think your best bet is to continue to hit up those same 350 people. You can add in some more, but you can't give up after only one "batch".