Pre-Foreclosure Conversion Rates

[Anthony Greco]

Hi BP!

I am curious and would love to know from anyone who does heavy marketing to owners in default on how they approach these prospects. I have always been going about it the same way for a while and curious if anyone has tested different approaches and noticed better conversion rates from one approach to another.

To be more specific on a cold call for example:

Option 1: you immediately bring up that you have noticed the property is in a foreclosure status at the start of the call and/or make it known you are aware of their situation

Option 2: you start off as a buyer looking to buy homes in their area/making cash offers and let them uncover their own pain points through purposeful questions to lead them to uncovering their motivation/situation.

I have always done option 2 and it works well but I sometimes wonder if I could have a better conversion rate with a different approach. It may be time for me to try option 1 and see what the metrics say. 

What do you do and what has worked best for you?