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Updated over 4 years ago,

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4,751
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Jerryll Noorden
Professional Services
#2 Marketing Your Property Contributor
  • Flipper/Rehabber
  • Wilton, CT
4,031
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4,751
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The truth about Lists

Jerryll Noorden
Professional Services
#2 Marketing Your Property Contributor
  • Flipper/Rehabber
  • Wilton, CT
Posted

All, allow me to be blunt and straight to the point (and in your face) for a sec...

I see so many of you following others blindly (please don't do that). It is time to start thinking and use your own logic.

I will start this effort with "lists".

Imagine I have a room filled with people. Now as (bad) luck may have it, NONE of these people want to sell their house (but you don't know that).

Now here comes the investor enters the room and says "Everyone over the age of 60 go to the right side of the room",...

and a bunch of people go to the right side.

Now , the investor says, everyone that is an absentee owner go to the right corner of the right side...

again a bunch of people go to the right corner on the right side of the room.

Now he says, anyone that has 90% equity stays in that corner and the rest go away...

Bunch of people go away.,

Brilliant!!

Now we have in the right corner a ton of people that are over 60 years old, are absentee owners and that have 90% equity!

How many people will sell their house to you?

FRIGGIN NONE!!

All the people in that room did NOT want to sell their house, remember?

Lists, filtering lists, and all that crap  DOES NOT INDUCE OR INCREASE MOTIVATION. You need to filter the population based on motivation. NOT the "probability" of someone to be motivated based on criteria that has NOTHING to do with motivation!

Just because someone is having a garage sale is there more probability he needs to sell their house? NO absolutely not!! There are way more people doing garage sales that do not want to sell vs people that do garage sales BECAUSE they need to sell, right? Well ok then.

Also, there are WAY more people that need to sell their house that are not doing garage sales then there are people that need to sell their house that are doing garage sales.

That "filter" absolutely makes little logical sense.

Awww... you did a garage sale list and you got deals? Congrats, we simply call that luck!

You are not improving your chances by filtering a list.

The ONLY way DMM works is if you send a crap ton of mailers BLINDLY! The more people you send the more chances you have., It is literally shooting in the dark.

I am not saying you can not make a deal using DMM.. but it based on luck, ZERO strategy.

The simple truth is that if you send a mailer to every single person in this country , sure of course someone will bite! this is simply because you reached everyone, both motivated and non motivated sellers. The motivated ones will respond. But they don't respond because you have a great system for filtering the list. They respond simply because you so happen to have reached them.

So people please make sure you turn on that sexy brain of yours and start thinking!

Yes there are exceptions to lists (like the inheritance list etc. etc.. and I am not talking about those lists.). I am talking to lists in general, and doing lists because Joe Shmoe over there told you to do so, because a podcast on BiggerPockets told you so or because you see 97% of the people doing so.

Ask yourself this. How many of you do DMM? 

90%? OK...

How many investors fail?

About 90%?

Not sure about you, but from my math it is evident that obviously what ever strategies (DMM/lists) they are using... ARE NOT WORKING!!

Now let's analyze, collect data and base conclusions and actions on this solid data and crush your market, without having to rely on luck or chaotic randomness!

Now realize this:

For every investor that responds to this post saying that their DMM is working fantastic, there are about 400 investors, these strategies did not work for them but remain quiet!

  • Jerryll Noorden
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