Puyallup, WA · Member since 2017 · 38 posts · 8 votes
Hi everyone,
I am looking at getting into some wholesaling here in Pierce County, WA, and surrounding areas. I was wondering how many of you use a website as a marketing tool written on mailers or business cards? My inclination is to think that people tend to see you as more of a legitimate entity if you have a web presence, but I wouldn't really know in terms of wholesaling. Also, I feel like sellers would want to do some research on YOU too since you've done so much on them and their property.
I believe the answer comes down to how you want to position yourself. If you want to come across as a "house buying company," then something like a website would support that. However, I'd encourage you to question the assumption that being "a professional house buying company" is the only option...or even the right option. In my experience it depends on who you are as a person, and how you want to do business; only you can decide. I call this "finding your voice" as an investor.
For me personally, I've chosen to deliberately NOT position myself as a house buying business. Instead, I prefer to position myself as a regular guy--relatable, approachable, and professional but not "a professional." That fits with me and who I am authentically, so that's the path I've chosen, and it works well for me.
You may make a very different choice than I've made for myself, but the important point is this: it's critical to start with some self reflection on how you want to be perceived, and how you want to position yourself. Despite what perhaps many of the mass guru education on topics like wholesaling may tell you, there is no one single "right" way to do it; the "right" way is the way that genuinely fits who you are and the type of business you want to have. Once you decide that, you will reflect it in your marketing, and it will "pre-frame" your audience and set their expectations about how to think of you before they ever pick up the phone.
Good luck! Branding and positioning is a favorite topic of mine, so feel free to DM me if you want to chat more.