"List Stacking" to find sellers? Need some help

[Mike Mariotti]

Hey Everyone,

I’m hoping you all can help me get my head around the idea of “stacking list” to find motivated sellers. I haven’t done a wholesale deal yet but am marketing consistently. As I continue to spend money on marketing I want to be as effective as possible at targeting motivated sellers. I have heard of “stacking list” but can’t figure out a strategy on how to effectively do this…. For example, if I have a driving for dollars list, tax delinquent list, divorce list etc how would I go about identifying which properties/owners are on more than one list to focus in on those sellers?

[Brandon Krieg]

@Mike Mariotti - I have used excel for this kind of functioning.  For instance, you can simply make tabs with each of your lists.  

-Arrange your data so you have similar formatting for each list.  Make sure names, addresses, etc. are formatted the same way.
-Add a column for a unique identifier on which TYPE of list (i.e. all tax delinquency properties have a column that labels them as TAX, all driving for dollars properties have a column that labels them DFD, etc).
-Combine your separate lists onto a NEW tab, called Master List or something.
-Sort your Master List by your desired qualifier (address, property owner, whatever).

Now, you can see which properties are 'tagged' under multiple categories.

Assuming you get your data in similar formats, that should be pretty workable (and free if you have excel).

Now, if you're working with a mountain of data, and the formatting is wildly different, this probably won't work for you.  But that has not often been the case in my work.