Cold Call or RVM (Ringless Voicemail)

[Kyle Schwery]

I'm going to get a list of about 650 vacant properties and 300 absentee owned, out of state properties skip traced. I'm contemplating doing a ringless voicemail campaign instead of calling each individual number. I would probably do 50 rvm drops a day for 10-15 days, depending on how many numbers I get back. Would this be a good approach or should I stick to cold calling each number? Also, is this enough volume or should I increase the amount of properties i need to skip trace? My last list I skip traced got about a 55% return for .18 cents a skip. Let me know what you think is best. RVM seems like it would speed up the process but cold calling seems like it would have a higher success rate per lead. thanks. 

[Matt Greer]

I take my lists and start with an RVM and mark everyone off that responds and how they respond (for follow up purposes). People who call back and are wanting to sell usually are pretty motivated. Then everyone I didn't get a response from I cold call at a later date usually 1 week later. Once again I mark off everyone and their response. Then the people who I still haven't made contact with get a letter. That way I start out cheap and then start spending more time and money to get them. Also one thing I always do after I skiptrace a list is I plug it into a facebook audience so that they start getting targeted ads. Make sure that no matter how you get ahold of them you find a way to follow up with them. I like text and email drip campaigns as a form of follow up mailchimp and skipio are good for that.