What's your conversion rate?

[Ken Nyczaj]

Just landed my first deal through Direct Mail. Closing was today. I'm not wholesaling the property but flipping it. Wanted to see what other people have for their conversion rate of how many letters to land one deal, Here's my rate and it's in the Annapolis Maryland region:

2,000 letters to 20 phones calls, out of those 20 phone calls, landed one deal.

.0005 conversion rate.

We are looking to bump up to 4,000 letters to land two deals. Cost per letter is about 60 cents and we do professional letters with company letterhead and footer.

[Andrew Michael]

My last few direct mail campaigns have been terrible however I did land a massive development deal so that kinda skewed the results.  Still, I have been on the Gary V train lately and putting ridiculous effort into my social media farming.  The leads are starting to come in, time will tell if this fairs better than direct mail.  My thought is add space on FB, IG, twitter, etc is still cheap and reaches so many more people.  With $2000 dollars worth of  adds you could realistically touch thousands upon thousands more than putting that money into mail.  

Just my theory and thought anyway.  I know the big guys still rely heavily on direct mail so take it a face value.