cold calling effectiveness

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Hi all, 

I'm interested in how effective cold calling has been for your wholesaling? 

It seems that with a good skip trace service like nexislexis, TLO or even locateplus you could call your target market for much much cheaper than a mailing campaign...well at least with locate plus. 

I can set up locate plus for 70 /mo bucks, generate a list from agentpro247 for 80 /mo and call thousands of property owners. 

Anyone have experience doing the same?

Thanks