Staring Direct Mail

[Lavone Ealy]

Hello, 

Im looking to start my first direct mail campaign and Im wonder what should I include in my letter? I've never done any marketing of this sort before just looking for some directions. 

Thank you in advance 

[Jesse Andrews]

Hey Lavone Ealy
You'll find a ton of info on here about direct mail. Yellow letters will get the most calls but have a lot of "tire kickers". This isn't the worst thing- it'll get you used to taking calls.
Postcards and professional white letters get fewer leads, but more qualified. I
As I see it, just send something. Anything. Just get the phone ringing: get your first few leads in and keep working that momentum. Don't stop marketing, mail the list 5 times minimum, and follow up with every lead!
Good luck.