Direct Mail Campaign

[Alex Alvarez]

So I'm getting ready to send out little over 500 hundred yellow letters out but I have a question should I send out all at once or break down the 500 letters weekly and send like 125 every week or daily sending like 25 a day Monday-Friday

[Steven Leigh]

If you're doing it all by yourself, I would probably recommend weekly mailings rather than all at once. Daily is probably TOO conservative. :)

Average response rate is about 4% for yellow letters. So if you mail out 125 every week, on average you'll get about 5 calls. That's pretty manageable for doing research, making offers, etc. even if you're pretty new to it. They won't necessarily all come in at once, but several will call right after they receive the letter.

If you find you want it to move a little faster, you can always go down to 125 every 4 days, etc.

Good luck!