Handwritten vs outsourcing letters

[David White]

My partner and I are in the midst of our 1st marketing campaign. He wants to hand write the letters. He believes a hand written letter will be better received and is cost efficient. I on the other hand want to outsource the letters. Time is money and the time spent writing the letters could be time spent doing something else. Now it is our first marketing campaign and our funds aren't where we want them to be. So I'm all for saving money. But, we're sending out letters to over 400 addresses. So from everyone's experiences which is better: handwritten letters or outsourcing the letters?