Direct Mail Campaign

[Robert Rainey]

Morning BP, Ive been investing(Flipping and Landlording) full time since 2011 but I skipped wholesaling and jumped right into rehabbing because deals were every where. Now I see I skipped a vital step because I dont know how to find deals now. So Im looking to launch a DM campaign in both South Florida and Charleston, SC. 

My question is Im probably going to do a split test between postcards and letters but Im wondering what kinds or results are you guys getting in these markets from each method. 

[David Dey]

Robert Rainey

As you can see, many people have an issue finding deals. You're building up a buyers list without even trying. :)

Regarding your actual question, if you are going to go with a DM campaign.m, I would recommend one of 3 methods, yellow letter, lumpy mail, or greeting cards.

The most important issue is getting your letter opened and your message read. All 3 have a decent open rate (with my favs being #2 greeting card, #3 lumpy mail, and 4# yellow letter.

"You miscounted," I know you're saying.

"No, I didn't."

My absolute favorite approach and by far the most effective approach is an actual call to the owner.

If you have created the best list possible, then the best approach will be to actually call them. (More on that if you want)

The thing is though, whether you decide to call or use one of the direct mail approaches, you need to choose the right list to reach out to.

Are you going after abandoned properties? Are you going after pre foreclosure? What is the problem you are going to solve? (That is how you find deals, by finding people with problems and solving them)

If abandoned, go a little deeper. Add behind on taxes.
If pre foreclosure, maybe ask for only estates. This way you are mixing pre foreclosure and probate, or include individuals or private lenders as the plaintiff.

The point is, try to make your list more specific to get a different list.

Hope this helps.